MEASURING RETURN ON INVESTMENT

To read more about these case studies, click on the links below:

• Applied Behavior Management Training
  By Russ Westcott
  (ASTD Product Code: 71040158)
• Built-in Evaluation
  By Mary L. Broad, Lisa Szymanski, and Alex Douds
  (ASTD Product Code: 71040159)
• Computer-Based Training for Maintenance Employees
  By Toni M. Hodges
  (ASTD Product Code: 71040177)
• Evaluating an Organization Development Program
  By Michael Albert
  (ASTD Product Code: 71040160)
• Evaluating Leadership Training for Newly Appointed People Managers
  By Jack J. Phillips
  (ASTD Product Code: 71040178)
• Evaluation of Techniques for an Empowered Workforce
  By Paul Bernthal and Bill Byham
  (ASTD Product Code: 71040179)
• Getting Results with Interpersonal Skills Training
  By Darlene Russ-Eft, Srinivas Krishnamurthi, and Lilanthi Ravishankar
  (ASTD Product Code: 71040161)
• How Much Is Performance Improvement Really Worth?
  By Gwendolyn G. Berthiez and Dietrich Klusemann
  (ASTD Product Code: 71990330)
• An Information Technology Program Evaluation
  By Janet F. Chernick
  (ASTD Product Code: 71040176)
• Interactive Skills Training for Supervisors
  By Paul R. Bernthal and William C. Byham
  (ASTD Product Code: 71040162)
• Measuring ROI: Progress, Trends, and Strategies
  By Jack J. Phillips
  (ASTD Product Code: 71040163)

• Measuring ROI for Negotiation Sales Training
  By Herb Graff and Rob Schriver
  (ASTD Product Code: 71040180)
• Measuring ROI in an Advanced Sales Skills Program
  By Wade A. Hannum
  (ASTD Product Code: 71040181)

• Measuring the Impact of Basic Skills Training
  By Edward E. Gordon and Boyd Owens
  (ASTD Product Code: 71040182)
• Measuring the Impact of Leadership Training
  By Patricia Zigarmi and Frank Baynham
  (ASTD Product Code: 71990214)
• Measuring the Impact of Sales Training
  By Neil Rackham
  (ASTD Product Code: 71990213)
• Measuring Return on Investment on Interactive Selling Skills
  By Eileen Marcial and Timothy W. Bothell
  (ASTD Product Code: 71030319)

• Measuring Return on Investment for a Mandatory Training Program
  By Eileen Marcial and Timothy W. Bothell
  (ASTD Product Code: 71990201)
• Measuring the ROI for a Finance Course: An Evolution of Methods
  By James A. Hite Jr. and Linda Trask
  (ASTD Product Code: 71040183)

• Measuring ROI for Telephonic Customer Service Skills
  By David J. Keuler
  (ASTD Product Code: 71030316)
• Measuring ROI of Computer Training in a Small to Medium-Sized Enterprise
  By Mike Devaney
  (ASTD Product Code: 71030317)
• Mission Possible: Selling Complex Services Over the Phone
  By Theresa L. Seagraves
  (ASTD Product Code: 71030313)

• Partnering to Achieve Measurable Business Results in the New Economy
  By Debra Wallace
  (ASTD Product Code: 71030314)
• Performance Management Training
  By Jack J. Phillips and Patricia Pulliam Phillips
  (ASTD Product Code: 71030311)
• A Preprogram ROI for Machine Operator Training
  By Tim Renaud and Jack J. Phillips
  (ASTD Product Code: 71040175)
• Preventing Sexual Harassment
  By Dianne Hill and Jack J. Phillips
  (ASTD Product Code: 71040184)
• Program Process Improvement Teams
  By Holly Burkett
  (ASTD Product Code: 71030312)
• Replicating a Performance Management ROI Evaluation
  By William Wurtz
  (ASTD Product Code: 71040185)

• Resisting Measurement: Evaluating Soft Skills Training for Senior Police Officers
  By Robert J. McCarty
  (ASTD Product Code: 71030318)
• The ROI Challenge: Developing a Credible Process
  By Jack J. Phillips
  (ASTD Product Code: 71040186)
• ROI From Individualized Training for Computer Manufacturing Employees
  By David Barraza
  (ASTD Product Code: 71030315)
• The ROI Process: Trends and Issues
  By Patricia Pulliam Phillips
  (ASTD Product Code: 71990329)
• Training's Contribution to a Major Change Initiative
  By Ronnie D. Stone, Douglas R. Steele, Debra M. Wallace, and
  Wesley B. Spurrier
  (ASTD Product Code: 71040187)
• Transforming Supervisors Into Innovative Team Leaders
  By Darlene Russ-Eft and Kathleen Hurson
  (ASTD Product Code: 71040188)
• Using ROI Forecasting to Develop a High-Impact, High-value Training Curriculum
  By Jim Graber, Gerry Post, and Rick Erwin
  (ASTD Product Code: 71040189)
• Workforce Transition Project
  By Randi Sigmund Smith
  (ASTD Product Code: 71040190)