Chapter Incentive Program (ChIP)
The Chapter Incentive Program (ChIP) is a revenue-sharing program that offers chapters an opportunity to earn additional revenue. Through ChIP, chapters can earn thousands of dollars from new business they generate for ASTD programs and services. Each chapter is assigned a ChIP code. Every person that uses the source code when making an online purchase on the ASTD Store will be contributing to your chapter's financial health, further enabling you to accomplish your chapter's mission.
ChIP Tips—Chapter Incentive Program (ChIP) Toolkit
ASTD has created the ChIP Tips toolkit to help you maximize the benefits of ChIP within your chapter. ChIPs Tips toolkit includes templates and examples, including newsletter recommendations, chapter meeting announcements, FAQs, and website samples to help you develop your own chapter materials. Also included are other ASTD chapters’ examples of ideas to promote ChIP.
Access the ChIP Tips Toolkit
Exciting feature to market ChIP
Set up your chapter promotions for ASTD products on your chapter website or email promotions to automatically insert your chapter’s CHIPs code when the customer checks out. Click here to find out how.
New! Another way to earn ChIP revenue: Job Bank
Now chapters can earn ChIP commissions on ASTD Job Bank postings and resume searches from local employers they refer. Employers referred by chapters receive a 15 percent discount off the rates, and chapters earn 10 percent commission on the full price. Click here for a marketing template that your chapter can customize with its ChIP code before distributing to local employers.
ChIP for the Learning System
Chapters receive $50 ChIP credit for each Learning System sold through the ASTD Store when purchasers enter the chapter code. The ASTD Learning System is the complete, self-directed learning resource for individuals preparing for the knowledge-based exam section of the CPLP™. The Chapter Incentive Program (ChIP) is a revenue-sharing program through which chapters can earn additional revenue by promoting ASTD programs, products, and services.
FAQs (Frequently Asked Questions)
Q: How do I find my chapter sourcecode?
A: See the Online Chapter Directory. Chapter source codes look like this: CH1234
Q: Are chapters required to participate in the CHIP program?
A: No. Like many ASTD resources for chapters, this program was created based on feedback from chapter leaders. Individual chapters decide their level of participation in this program.
Q: How will this be tracked?
A: ASTD uses an association management software package called TIMSS, that can report revenue based on source codes. ASTD will periodically run reports that show revenue associated with each chapter code. A percentage of that revenue will be calculated based on the revenue share amount for specific products. That amount will then be sent to each chapter by check. For privacy reasons, chapters will not be sent purchase records of individual members.
Q: How is the revenue share sent to chapters?
A: ASTD will send checks to chapters on a quarterly basis. If the chapter sets up electronic funds transfer, they will have their money direct deposited quarterly.
Q: What about people who have already registered for the conference or purchased a product without the chapter source code?
A: Unfortunately, this program is not retroactive. However, if someone tried to use the chapter source code and was unable to for some reason, we will work with them.
Q: Do people have to be ASTD or chapter members in order to use the chapter source code?
A: No. Anyone can use the chapter source code.
Q: If a person uses our chapter source code to register for an ASTD conference or buy something, will they get a discount?
A: Using the chapter source code will not trigger any special discount. However, there are so many existing discounts, special offers, early bird registrations, etc., that many people using the chapter source code will benefit from those. This program is an incentive for chapters. Another aspect is that chapters may find creative ways to reward/thank their own members, such as with a special event, leadership development, etc.
Q: Regarding the International Conference; how does CHIP affect the Chapter Delegation program of previous years?
A: CHIP replaces the chapter delegation method of previous years. Before, chapters had to assemble groups of people before realizing any benefit. Now, chapters don't have to assemble a group before they can benefit from promoting the conference. This program is also much easier for the chapter to administer because they don't have to keep track of their group.
Chapters will earn up to $80 for each person who registers for the International Conference with the chapter source code. Please don't confuse this program with the group rates offered to corporations, government groups, and international groups.
Q: When it comes to conferences, does CHIP apply only to the ASTD International Conference & Exposition or also to other conferences offered by ASTD (e.g.; TechKnowledge)? Does ChIP apply to ASTD Chapter Leaders Conference (ALC) registration fees?
A: ChIP applies to both the International Conference and TechKnowledge. It does not apply to ALC registration, since ALC is already subsidized by national ASTD.