Through exceptional learning and performance, we create a world that works better. 

 
 
Home  >  Membership  >  Chapter Leadership  >  OneVoice  >  Power of 2
 

"Power of 2"

What is "Power of 2?"

When ASTD members join both the national organization and their chapter, they choose to be knowledge leaders in the workplace learning and performance (WLP) profession and change makers in their own backyard. Joint membership offers WLP professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, principles, practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.

Chapters with more national members have a stronger leadership pool. In addition, joint members tend to be more engaged in the chapter.

Joint membership CORE requirement

The Chapter Operating Requirements (CORE) requirement for joint membership is 30 percent in 2008. Each year, this requirement increases by 5 percent until it reaches 50 percent in 2012.

How ASTD is promoting joint membership

  • $5 ASTD Bookstore discount at the International Conference & Exposition for attendees joining chapters onsite
  • offering a discounted $169 national membership for chapter members
  • promoting joint membership through ads in T+D Magazine
  • including chapter information in national member welcome kits
  • developing “Power of 2” joint membership campaign templates and materials
  • providing a national member roster for your state (request from your chapter coach)
  • calculating the joint membership percentage for chapters
  • offering chapters the opportunity to earn additional revenue through Chapter Incentive Program (ChIP), through which chapters earn $20 for each new national member and $10 for a membership renewal
  • featuring the “Excellence in Membership Growth” Chapter Excellence Award, awarded to chapters that demonstrate the highest overall growth rate of joint national and chapter members.

 

How chapters can promote joint membership

  • customize the "Power of 2" template/application and use it to market joint membership:

    Click here to download the customizable ChAMP chapter template/application

  • Click here to download the customizable non-ChAMP chapter template/application

  • Click here to download the customizable ChAMP chapter template/application (with extra customizable space)

  • Click here to download the customizable non-ChAMP chapter template/application (with extra customizable space)

  • download "Power of 2" web banners that you can use on your chapter website and in your enewsletter

             Click here to download a horizontal

             "Power of 2" web banner

 

             Click here to download a vertical 

             "Power of 2" web banner

  • download and use the "Power of 2" national-chapter logo on your chapter communications and marketing materials
  • establish a chapter membership director position with accountability for overall joint membership growth and retention
  • establish 2008 chapter goals and a corresponding plan of action for membership growth, new member acquisition, and member retention-and measure your results (NOTE: If your chapter does not currently measure retention, consider putting a process in place to do so.)
  • encourage chapter members to consider national ASTD membership
  • schedule an event to recruit national members to your chapter
  • use the ASTD toolkits and resources available on the Chapter Leader Community
  • share your successful practices through the Sharing Our Successes (SOS) program or by communicating them to your chapter coach, so that all can benefit
  • invite national members to a free chapter meeting
  • offer national members a discount on chapter membership
  • BE CREATIVE-Do what will work best in your chapter!

Have an idea or suggestion about "Power of 2," contact Renee Eder and receive a free ASTD logo pin.

 

How chapters can sign up national members

 

Signing up national members is easy! Chapters can do so in these ways:

  • refer members to the ASTD Store
    • suggest that chapter members use your ChIP code when joining national ASTD. Each new membership yields $20 in ChIP revenue for your chapter.
  • use customizable form for ChAMP chapters and mail check from member or
  • deposit checks from members and write one check to national ASTD with backup forms

 

For questions or for more information, please contact:

 

Renee Eder

Specialist, Chapter Services

reder@astd.org

1.703.683.8145