Power of 2 - OneVoice

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"Power of 2"

What is the "Power of 2?"

When ASTD members join both the national organization and their chapter, they choose to be knowledge leaders in the workplace learning and performance (WLP) profession and change makers in their own backyard. Joint membership offers WLP professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, principles, practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.

Chapters with more national members have a stronger leadership pool. In addition, joint members tend to be more engaged in the chapter.

Joint membership CORE requirement

The Chapter Operating Requirement (CORE) for joint membership will remain at 30 percent for 2009. Click here for the update.

How ASTD is promoting joint membership

$5 ASTD Bookstore discount at the 2008 International Conference & Exposition for attendees joining chapters onsite
offering a discounted $169 national membership for chapter members
(Use the template located below under "How chapters can promote joint membership" to mail in, call Customer Care at 800.628.2783 and ask for “Power of 2” rate or contact your chapter coach for the “Power of 2” code to purchase online.)
promoting joint membership through ads in T+D Magazine
including chapter information in national member welcome kits
developing “Power of 2” joint membership campaign templates and materials
providing a national member roster for your state (request from your chapter coach)
calculating the joint membership percentage for chapters
offering chapters the opportunity to earn additional revenue through Chapter Incentive Program (ChIP), through which chapters earn $20 for each new national member and $10 for a membership renewal
featuring the “Excellence in Membership Growth” Chapter Excellence Award, awarded to chapters that demonstrate the highest overall growth rate of joint national and chapter members.

How chapters can promote joint membership

customize the "Power of 2" template/application and use it to market joint membership:

Click here to download the customizable

ChAMP chapter template/application

Click here to download the customizable

non-ChAMP chapter template/application

download "Power of 2" web banners that you can use on your chapter website and in your enewsletter

    Click here to download a horizontal

    "Power of 2" web banner

    Click here to download a vertical

    "Power of 2" web banner

download and use the "Power of 2" national-chapter logo on your chapter communications and marketing materials
download and use the customizable "Power of 2" brochure to market national and chapter membership

Outside of brochure

Inside of brochure (customizable)

download and use "Power of 2" ads to promote joint membership in your newsletters and on your website

"Power of 2" full page PDF ad

"Power of 2" full page JPEG ad

"Power of 2" two-thirds page PDF ad

"Power of 2" two-thirds page JPEG ad

"Power of 2" one-third page PDF ad

"Power of 2" one-third page JPEG ad

use the messages included in "The Value of ASTD Membership: Messages for Members and Potential Members" document when crafting marketing or communications pieces
download the ASTD Member Benefits brochure for information about National ASTD Member Benefits
establish a chapter membership director position with accountability for overall joint membership growth and retention
establish annual chapter goals and a corresponding plan of action for membership growth, new member acquisition, and member retention-and measure your results (NOTE: If your chapter does not currently measure retention, consider putting a process in place to do so.)
encourage chapter members to consider national ASTD membership
schedule an event to recruit national members to your chapter
use the ASTD toolkits and resources available on the Chapter Leader Community
share your successful practices through the Sharing Our Successes (SOS) program or by communicating them to your chapter coach, so that all can benefit
invite national members to a free chapter meeting
offer national members a discount on chapter membership
BE CREATIVE-Do what will work best in your chapter!

Have an idea or suggestion about "Power of 2," contact your chapter coach and receive a free ASTD logo pin.

How chapters can sign up national members

Signing up national members is easy! Chapters can do so in these ways:

refer members to the ASTD Store
- suggest that chapter members use your ChIP code when joining national ASTD. Each new membership yields $20 in ChIP revenue for your chapter.
use customizable form for ChAMP chapters and mail check from member or
deposit checks from members and write one check to national ASTD with backup forms
mail all checks and membership forms to:

         ASTD
         Box 1567
         Merrifield, VA 22116-1567

Please note: Checks and membership forms should only be mailed to the lockbox address above, not ASTD Chapter Services or Accounting departments.

For questions or for more information, please contact your chapter coach:

Geof Woliner

Eastern Area

gwoliner@astd.org

1.703.683.8166

Lisa-Marie Gardner

Western Area

lgardner@astd.og

1.703.683.8167