SOS: Sharing Our Success
Membership Success Stories
Membership Drives
Midlands Chapter, Admit One Guest Pass
Description: The Midlands Chapter posted a “guest pass” on their website for prospective members to attend a free meeting. After meetings, the chapter follows up with prospects that use the passes and has experienced a 38 percent conversion rate of pass users becoming members.
Eastern Pennsylvania, Membership Drive
Description: The Eastern Pennsylvania Chapter’s vice president of marketing divided a list of national members in the area, and board officers invited them to a free networking event. The chapter offered a reduced membership fee ($10 off the regular fee) if the person joined the chapter the evening of the networking event and a reduced fee ($10 off the regular renewal fee) to renew chapter membership.
Membership Engagement
DC Metro Chapter, Increasing and broadening the role of volunteers in chapter activities
San Diego Chapter, Membership Engagement
South Central Wisconsin Chapter, How Appreciative Inquiry Grew Our Chapter
Membership Retention
Twin Cities, Season Pass-Membership Retention
Surveys
Chicagoland, Bi-Annual Customer Satisfaction Survey
Midlands Chapter, Membership Survey
Description: The Midlands Chapter uses an electronic annual survey to find out about member satisfaction and collect data for planning chapter meetings and events. The chapter received a 60 percent response rate in 2007. To incent members, they place participants’ names in a drawing for a prize.
In order to make your navigation better in
the future let us know how useful was this page.