Supporting and Marketing Training
1. Company Success Isn't Made...It's Born
T+D, v60 n5 p26-33 May 2006
This interview, with the co-CEOs of Just Born, Ross Born and Dave Shaffer, illustrates the value of senior management commitment and involvement in organizational learning. Ross Born says, “Learning is like breathing for us.” This article captures the ways this successful, growing organization links employee development with its business goals and objectives.
2. Table Manners
T+D, v59 n10 p88-91 October 2005
Development. Getting a seat at the table and keeping it are two very different achievements. This article explains the Do's and Don'ts that make this seat yours for the long haul. It provides suggestions for female executives in male-dominated cultures. The article concludes with eight pointers for the first 90 days.
3. Getting Directors on Board
T+D, v59 n3 p24-25 March 2005
Trends. This article presents a conversation about the role of boards of directors in corporate learning initiatives. The article is an outgrowth of a series of NETg whitepapers on board imperatives. NETg worked with the Concours Group to identify 10 questions (included in the article) boards should ask about corporate learning.
4. The Inside Pitch
T+D, v59 n2 p40-45 February 2005
This article emphasizes the necessity for training managers to speak the language of CEOs –finance—to illustrate the contribution made by the training function to the bottom line. It presents a communication plan strategy along with 12 steps to value success that can change how training is supported in an organization.
5. Get a Seat at the Table
T+D, v58 n12 p22-25 December 2004
This article asserts that getting a seat at the table can be achieved by bringing a unique competency to the inner circle-an understanding of human learning and performance. The author cites examples from Oral-B and NYNEX to prove his point.
6. Making the Case for Learning
T+D, v58 n10 p74-77 October 2004
This article recommends that workplace learning professionals use three elements to verify the importance of learning to the business: logic, internal data, and external data. The ‘logic’ of learning is that it builds human capital; ‘internal data’ uses return-on-investment studies and results of performance improvement initiatives to support the case; and ‘external data’ compares levels of investment and types of practices with comparable organizations.
7. At C-level Interview: Ed Ludwig
T+D, v57 n1 p March 2004
This interview with Ed Ludwig, CEO of Becton, Dickinson and Company (BD) illustrates the value of executive level support for training within an organization. Ludwig makes it clear that employee development will remain high on his list of necessities for BD. He outlines what he has done in his tenure at BD to stand by his commitment--personally teaching in BD's corporate university, having leaders be an integral part of their corporate university faculty, and collaborating with the BD's chief learning officer to emphasize the importance of training to the organization's future.
8. A Seat at the Table
T+D, v58 n2 p16-18 February 2004
E-Learning. This article reminds training and development professionals to run training like a business and gain organizational credibility. It captures the insights of senior training executives from various industry groups to demonstrate the value of linking training and the business.
9. Quick! Show Me Your Value
ASTD Press Book ISBN: 1-56286-365-7
This book explains how to communicate the financial issues and realities of training and workplace performance to senior management to obtain financial commitment. This book contains three parts: identifying value; positioning, delivering, and measuring value; and communicating value. Each chapter begins with a summary and concludes with a review. Sample documents, formulas, and checklists are provided as well as a glossary of business terms. A CD-ROM of downloaded samples is included.
10. CLO Accountability
T+D, v57 n2 p36-46 February 2003
This article explains the importance of accountability for chief learning officers (CLOs), a term that encompasses vice presidents of learning, corporate learning executives, and directors of learning and knowledge. Based on interviews with CLOs and executives seeking people to fill that role, provides key competencies for CLOs and methods for making a business case for learning.
11. Beyond Free Coffee and Donuts: Marketing Training and Development
ASTD Press Book ISBN: 1-56286-316-9
This book presents ideas on how to market training and development within an organization. Three sections address motivators for people and the organization to invest in development, provide nuts and bolts of writing and formatting marketing materials, and showcase case studies of four blended marketing campaigns.
√ Check it out. Links to ASTD Discussion Board threads on Supporting and Marketing Training. Read the threads below and see what is being discussed among professional peers. Discussion threads change constantly. To find out what’s being discussed, go to any Discussion Board and click on the Find feature.
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