After Your Book Is Published

Getting your book published is exciting, especially for new authors. Once the book is published, you have a new marketing role to play in partnership with ASTD. The following tips will help ensure good sales of your book:

• Plan to speak at professional conferences that occur around the publication date of your book. Getting a high-profile speaking engagement can really boost the sales of your book. You may need to plan in advance for this. Many of these conferences require presentation proposals to be submitted a year before the actual conference takes place.
• Work with ASTD to send review copies of your book to key industry magazines and other publications. Even if these publications do not review books, your subject matter may be the basis for a scheduled article, and a quote from the book or mention of a book title helps to drive sales.
• Send your book to selected industry thought leaders, especially if you know these individuals personally. A recommendation from respected leaders will also help sales for your book.

Use your Website to market your book. Visitors who find your book “virtually” can be linked back to ASTD to order a copy.

Got Questions?

Contact:

Jacki Edlund-Braun
Manager
ASTD Press
1640 King Street
Alexandria, VA 22313
703.683.8117
jbraun@astd.org