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Measuring For Success: What CEOs Really Think About Learning Investments

By Jack J. Phillips and Patricia Pulliam Phillips


Workplace learning professionals are often frustrated when senior executives and other top organizational leaders do not “get” the value of learning and training initiatives. Often, these same professionals are left wondering what “measuring stick” is most meaningful to their company’s purse string holders. Based on interviews, surveys, research, and briefings with senior management and C-Level executives, Measuring For Success reveals what specific learning measurements are important to top level executives and what measures they often find disappointing. Learning and development professionals, including chief learning officers, training directors and other top learning professionals, will gain insight to help them build the best case for world-class training and development practice. Readers get straight answers from the top to help them develop strategies and measure what really matters to those at the top.

"Finally, a field guide for training and development executives that exposes the fastest and easiest way for them to become a strategic member of the organization's growth engine, earning them a much-deserved seat at the C-level table.”

JW Ray
Chief Operating Officer and Co-Founder
Learn.com

Preview Measuring for Success at Google Book Search!

About the Authors

The man-and-wife team behind this book is impressively qualified to provide you with comprehensive guidance in the science of setting results-driven objectives. Both are internationally renowned as experts in the field of accountability, measurement, and evaluation, and are in demand as presenters at workshops and conferences throughout the world.

Jack J. Phillips, PhD, is the creator of ROI Methodology, a revolutionary process that provides bottom-line measurability to organizational programs. With a PhD in human resource management and more than 27 years of corporate experience, Phillips now consults with Fortune 500 companies and is an extensively published author and editor with more than 50 titles to his credit.

As president and CEO of the ROI Institute, Patti P. Phillips, PhD, has extensive experience helping organizations implement ROI programs. She is committed to ongoing research and practice and currently is focusing upon programs in workforce and community development in the social sector. Phillips holds a PhD in international development, and has written 16 books on the subject of measurable performance.

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