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The ASTD Handbook of Measuring and Evaluating Training

Edited by Patti P. Phillips

Welcome to the ASTD Handbook of Measuring and Evaluating Training webpage! Additional content on this page includes podcasts of interviews with pioneers in the field of measuring and evaluating, a link to Patti Phillips's blog where you can interact directly with Patti, and a free chapter from the book .

Voices

As part of the ASTD Handbook of Measuring and Evaluating Training, we have asked Rebecca Ray, award-winning chief learning officer and an expert in talent management, to interview some of the founding voices of the measuring and evaluating field. The first of these interviews, which also celebrates the 50th anniversary of his seminal articles on the four levels of evaluation in T+D, is with Donald Kirkpatrick.

Listen to the entire interview (38 Minutes)

Click here to listen to more Voices from the Handbook, including Robert Brinkerhoff, Mary Broad, Jac Fitz-enz, Roger Kaufman, Jack Phillips, Dana Gaines Robinson, and William Rothwell.

 

About the Book

A follow-on to ASTD’s best-selling ASTD Handbook for Workplace Learning Professionals, the ASTD Handbook of Measuring and Evaluating Training includes more than 20 chapters written by preeminent practitioners in the learning evaluation field. This practical, how-to handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and measurement and evaluation at work.

About the Editor

Patti P. Phillips is president and CEO of the ROI Institute. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology around the world. Phillips teaches others to implement the ROI Methodology through the ROI Certification process as a facilitator for ASTD’s ROI and Measuring and Evaluating Learning Workshops and adjunct professor for graduate-level evaluation courses. She is author and co-author of several books on measurement, evaluation, and ROI, including Beyond Learning Objectives, Show Me the Money, and The Value of Learning.

Contents

Section I: Evaluation Planning

Contributors

Chapter 1: Identifying Stakeholder Needs Lizette Zuniga
Chapter 2: Developing Powerful Program Objectives Heather M. Annulis and Cyndi H. Gaudet
Chapter 3: Planning Your Evaluation Project Donald J. Ford
Section II: Data Collection Caroline Hubble
Chapter 4: Using Surveys and Questionnaires Sharon A. Shrock and William C. Coscarelli
Chapter 5: Designing a Criterion-Referenced Test Anne F. Marrelli
Chapter 6: Conducting Interviews Lisa Ann Edwards
Chapter 7: Conducting Focus Groups Holly Burkett
Chapter 8: Action Planning as a Performance Support and Transfer Strategy Robert O. Brinkerhoff and Timothy P. Mooney
Chapter 9: The Success Case Method: Using Evaluation to Improve Training Value and Impact Ronald H. Manalu
Chapter 10: Using Performance Records George R. Mussoline
Section III: Data Analysis Keenan (Kenni) Crane
Chapter 11: Using Statistics in Evaluation Bruce C. Aaron
Chapter 12: Analyzing Quantitative Data Patricia Pulliam Phillips
Chapter 13: Isolating the Effects of the Program Judith F. Cardenas
Chapter 14: Converting Measures to Monetary Value Patricia Pulliam Phillips
Chapter 15: Identifying Program Costs Daniel McLinden
Chapter 16: Calculating the Return-on-Investment Tom Broslawsky
Chapter 17: Estimating the Future Value of Training Investments Jack J. Phillips
Section IV: Measurement and Evaluation at Work James D. Kirkpatrick and Wendy Kayser Kirkpatrick
Chapter 18: Reporting Evaluation Results Debi Wallace
Chapter 19: Giving CEOs the Data They Want Kirk Smith
Chapter 20: Using Evaluation Results Cathy A. Stawarski and Robert Gadd
Chapter 21: Implementing and Sustaining a Measurement and Evaluation Practice Emily Hoole and Jennifer Martineau
Chapter 22: Selecting Technology to Support Evaluation Frank C. Schirmer
Chapter 23: Evaluating mLearning Toni Hodges DeTuncq
Chapter 24: Evaluating Leadership Development Alice C. Stewart and Jacqueline A. Williams
Chapter 25: Evaluating a Global Sales Training Program
Chapter 26: Evaluating Technical Training
Chapter 27: Evaluating Traditional Training Versus Computer-Simulation Training for Leader Development

Section V: Voices

Robert O. Brinkerhoff

Mary L. Broad

Jac Fitz-enz

Roger Kaufman

Donald L. Kirkpatrick

Jack J. Phillips

Dana Gaines Robinson

William J. Rothwell
Appendix: Answers to Exercises

Index

Did you know that you can save big with The ASTD Handbook Collection?  In addition to The ASTD Handbook for Measuring and Evaluating Training, you will receive The ASTD Leadership Handbook along with The ASTD Handbook for Workplace Learning Professionals.

  

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