Essentials of Developing Program Objectives
Patti Phillips, Ph.D., President and CEO, ROI Institute, Inc.

Member Fee: $395
Nonmember Fee: $695

The need for program objectives in learning is obvious. Objectives provide direction to program designers, developers, facilitators, participants, and evaluators. In the past, program objectives focused on instruction, knowledge, and skills. But in today’s results-based environment, learning programs are expected to go well beyond teaching people what they need to know. Rather, programs are expected to change what people do on the job and even more important improve business measures. Without objectives addressing these issues, programs are positioned to fail or at least not meet expectations. Program objectives should go beyond learning – they should reflect application, impact, and even ROI. This practical and interactive online workshop addresses the need to go beyond learning objectives, presenting a fundamental approach to developing higher levels of objectives.

At the end of this workshop, you will be able to:
• Define stakeholder needs to set the stage for program objectives
• Develop program objectives to position the program for success beyond learning acquired during the program
• Use program objectives to drive the measurement and evaluation process
• Align learning to the business by addressing the three phases of business alignment.

About the Facilitator:

Dr. Patti Phillips is President and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She is also Chairman and CEO of The Chelsea Group, Inc., an international consulting organization supporting organizations and their efforts to build accountability into their training, human resources, and performance improvement programs with a primary focus of building accountability in public sector organizations. She helps organizations implement the ROI methodology in countries around the world including South Africa, Singapore, Japan, New Zealand, Australia, Italy, Turkey, France, Germany, Canada, and the US. Patti’s academic accomplishments include a Ph.D. in International Development and a Master of Arts Degree in Public and Private Management. She is certified in ROI evaluation and has been awarded the designations of Certified Professional in Learning and Performance and Certified Performance Technologist. She has authored a number of publications on the subject of accountability and ROI. Patti’s most recent publications include ROI Basics (ASTD, 2005), Proving the Value of HR: How and Why to Measure ROI (SHRM, 2005), Make Evaluation Work, (ASTD, 2004), The Bottomline on ROI, Center for Effective Performance (2002) which won the 2003 ISPI Award of Excellence, ROI at Work (ASTD, 2005), the ASTD In Action casebooks, Measuring Return on Investment Volume 3 (2001), Measuring ROI in the Public Sector (2002), and Retaining Your Best Employees (2002), the ASTD Infoline Series including Planning and Using Evaluation Data (2003), Mastering ROI (1998), and Managing Evaluation Shortcuts (2001), and The Human Resources Scorecard: Measuring Return on Investment, Butterworth-Heinemann (2001). Patti is the co-author of a new ASTD publication called Beyond Learning Objectives: Create Measurable Objectives that Link to the Bottom Line (available for sale from ASTD Press October 10, 2008).

For more information about the Essentials Series, click here.