Business Essentials Certificate: Strategy, Finance, Marketing

Learning Objectives

• Learn how to develop business strategies
  
• Identify how strategic planning drives other business unit plans
  
• Develop learning strategies that support the organization’s strategic direction
  
• Understand key revenue drivers and costs
  
• Learn financial terms and how to understand financial documents
  
• Complete a financial analysis to support your learning initiatives
  
• Apply principles of effective marketing to drive business results
  
• Use a strategic model to understand how products are positioned in the marketplace
  
• Know how to evaluate marketing opportunities and challenges.