Business Essentials Certificate Program

Focus on key business drivers: strategic planning, financial management, and marketing.

Expand your comprehension of business core skills in this key program.  By understanding these business concepts, training professionals can effectively align learning with business strategies and achieve a greater impact on business results.

Audience
This program is designed for workplace learning and performance professionals who want to increase their business skills and understanding, become more valuable to their organizations in their ability to accelerate business results, and move along a career path to higher levels of accomplishment and responsibility. 

Course Description
Expand your comprehension of business core skills. By understanding these business concepts, training professionals can effectively align learning with business strategies and achieve a greater impact on business results.

Part One: Strategic Business Thinking
Understand and analyze key strategic concepts and models through this session. Improve your ability to align your objectives with key departmental and organizational strategies and goals. This session will help you balance day-to-day fire fighting with long-term strategic thinking. You will also be able to apply strategic thinking to develop and champion ideas that maximize organizational growth.  

Part Two: Finance for HR Professionals
Decrease the mystery and increase your comfort level with finance by gaining a business person’s view of the balance sheet, income statement, and statement of cash flow. You'll understand how financial analysis can help you communicate the financial cost and impact of training programs, and how training investment compares with other capital investments.

Part Three: Marketing and Customer Perspectives
Gain an understanding of how to identify and assess internal and external customer needs to leverage opportunities in the marketplace. You will acquire a set of marketing tools to use when working with business partners.

Need more information? Click here to view the Participant Guide table of contents

Upon successful completion of this program, you will earn 2.0 CEUs. Learn More. 

ASTD Certificate Programs are learning events and a certificate is awarded to participants upon successful completion of the program. No test is given and participants are not certified. Certification is a testing event that confirms that skills, knowledge, or competencies have been acquired. Please click here for more information on the ASTD Certification Institute’s credential, the Certified Professional in Learning and Performance™ (CPLP™).

Learning Objectives
After this workshop, participants will be able to:

Strategy

·         Understand strategic models and approaches

·         Determine ways that learning professionals can use vision and mission to support strategic goals

·         Position learning as a strategic partner

Finance

·         Understand the mechanics of the accounting process and its jargon

·         Acquire strategies for asking the right questions about the numbers

·         Be able to describe learning’s contribution in financial terms

Marketing

·         Understand the basic concepts of marketing and its terminology

·         Understand and apply the concepts of customer focus

·         Determine the appropriate role for learning within the marketing efforts of the organization

Facilitators
For more information about this program's facilitators, click here.

On-Site Offerings
ASTD can make arrangements for the Business Essentials Certificate: Strategy, Finance, Marketing to be offered on-site or online for your organization. You might find it is easier, and more cost effective, for one of our facilitators come to your site and deliver this workshop to your team. Your attendees participate in the same learning experience offered at our public workshops, but have the convenience of being at your site and the benefit of covering the material with company colleagues.