Evaluating training effectiveness is a long-running challenge for our industry. How do we know what we are doing is having a real and lasting effect on our audience’s behavior and, in turn, improving our company’s performance?
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2013/05/Equating-Real-World-Performance-with-Mobile-Learning
Most of us would agree that salespeople are competitive by nature. This is obvious and necessary. After all, these are the people we put on the front lines to win the day and bring back revenue-producing opportunities for the company. They are assessed on their sales performance via metrics and measurements, and they’re incentivized with compensation and perks. Many organizations even have annual sales drives or competitions to quantify the level of performance and measure who is the best.
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2013/05/Appealing-to-Your-Sales-Teams-Competitive-Nature
How do you bring just-in-time delivery of sales job aids, performance support and, other sorts of tools to mobile learning? Start small and build from there to ensure success
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2013/05/Assessing-Low-Hanging-Fruit-in-Your-Mobile-Strategy
The effects of mobile learning are real and measurable.
Even as far back as 2011, i4CP had drawn a strong linkage between mobile learning rollouts and the Market Performance Index. Recent studies have found even more linkages between the two.
Mobile learning may be the most measurable form of learning delivery ever created, due to the many lenses you can use – Web usage, event completion, time on task, location, and more.
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2013/04/Bringing-Mobile-Learning-to-Your-Sales-Team
This week, the Maestro team made a Harlem Shake video. If you aren’t familiar with the Harlem Shake, it’s a dance craze going viral on the Internet, with people creating their own videos using the same formula. The music is always the same 32-second clip from the song “The Harlem Shake.” To start, there’s a single person in a mask, dancing to the beat while everyone around him is oblivious to his presence. Then, when the bass drops, the scene changes and all those oblivious people—and many more—join the scene wearing costumes and dancing like crazy. There are tens of thousands of different versions of the Harlem Shake on the Internet, from a few people in a dorm room, to military groups, and people in office environments. (In the Maestro video, our actual water delivery guy happened to be there, so he makes a guest appearance, and our company president dresses like a banana and is chased by a gorilla!)
This got me thinking, why doesn’t e-learning go viral? Of course I’m not talking about everyone sharing their corporate training on Facebook and YouTube. But you never hear someone at the water cooler saying “I can’t wait for that billing reports e-learning to come out,” or “Did you see that sexual harassment e-learning? I know it’s optional, but Jim, you really have to take it.”
http://www.astd.org/Publications/Blogs/ASTD-Blog/2013/04/Going-Mobile-How-to-Design-Develop-and-Implement-Apps-That-Truly-Change-Performance
Years ago I heard this aphorism: “The only thing that never changes is that things always change.” This is certainly the case in business-to-business selling. Successful salespeople anticipate changes in the market by watching trends and adapting where appropriate. It’s not easy, but it’s definitely part of our job.
http://www.astd.org/Publications/Blogs/ASTD-Blog/2013/02/Four-Trends-in-Business-To-Business-Sales
Brandon Hall Group, a research and analyst organization, recently announce the winners of the 2012 Brandon Hall Group Excellence in Technology Awards. Now in its 19th year, the program honors winners with more than 70 Gold, Silver, and Bronze medals in 30 categories, including best sales training and sales and marketing technology.
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2013/01/Brandon-Hall-Group-Announces-Winners-of-2012-Excellence-in-Sales-Technology-Awards
More than $156 billion was spent by U.S. organizations on employee learning last year.
http://www.astd.org/Publications/Magazines/TD/TD-Archive/2012/11/ASTD-2012-State-of-the-Industry-Report
When you examine the BEST award-winning organizations during the past decade, several key characteristics emerge. These winning organizations have metrics that matter—inclusion of learning objectives as part of individual performance goals, a clear link between learning and performance, an appropriate blend of learning delivery methods, and visible support from senior leaders—but one dominant characteristic is a part of all of them: a culture of learning.
http://www.astd.org/Publications/Magazines/TD/TD-Archive/2012/10/BEST-Additional-Winners
There is a lot of buzz lately about social selling. But what is social selling, and can it work? We recently conducted a webcast where Jill Rowley from Eloqua shared with us the benefits of social selling and how to get started in this new approach to sales.
http://www.astd.org/Publications/Blogs/Sales-Enablement-Blog/2012/07/Getting-Started-in-Social-Selling