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Whether you're carrying out a training needs assessment, or planning to launch a new product, you need hard data to make your next move. However, do you know if the data you collect fits your needs and is valid? This issue enables you to collect data using electronic tools such as email and the Web. It explains several data collection methods, including Web surveys, electronic interviewing, and traditional secondary research using online resources. The seven-step research model presented also gets you data that is appropriate, useful, and validated. Save time and effort by searching with the right method and in the right place the first time.

Book Details
ISBN: 9781562863784
Pages: 16
Publication Date:
Formats: Paperback, PDF
Product Code: 250404
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