You are using one of your free views. If you are a Sales Enablement subscriber please sign in. If you would like to become one to continue access to this content, please click here.
There’s an old adage that says, “Great salespeople are born, not made.” At ASTD, we believe that great salespeople can be helped to improve: educated, trained, nurtured, and coached to deliver stellar business results for their companies and for themselves. But that won’t happen without a quantum change in the way companies conduct sales training.