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Saturday, January 01, 2005 - by Lizette Zuniga

This case was prepared to serve as a basis for discussion rather than to illustrate either effective or ineffective administrative and management practices. All names, dates, places, and organizations have been disguised at the request of the authors or organization.

Communities of Practice:   Sales Enablement

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Authored By

  • Lizette Zuniga

    Dr. Lizette Zuniga presently serves as Vice President, ROI Implementation with the ROI Institute. With more than 15 years of professional experience, Dr. Zuniga has expertise in leadership and organizational development, learning and development, survey design and ROI. She facilitates certification courses for ASTD in Measuring & Evaluating Learning and ROI Skill Building. She also serves as faculty on the United Nations System Staff College. Dr. Zuniga holds an M.S. degree in psychology from Georgia State University, and a Ph.D. in Leadership and HRD from Barry University. She is certified in the ROI Methodology and co-authored the book Costs and ROI: Evaluating at the Ultimate Level, with Jack Phillips. She also published several articles and case studies on needs assessment, ROI and organizational culture. She can be reached at Lizette@roiinstitute.net