Unformal, the New Normal?

Tuesday, November 09, 2010 - by Pat Galagan

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The days of informal learning being a shadowy entity unto itself are gone. Learning on-the-fly is now part of any well-balanced learning intake.

As the incoming tide of informal learning advances on the tiny beach blanket of formal learning and seems likely to engulf it, learning professionals are raising many questions, including the most basic: what is informal learning anyway, and how does it fit into a big picture of learning?

A search for a meaningful distinction between formal and informal learning will take you back several decades to a time when the class or course was the model, characterized by structure and control, designed and delivered by a teacher or expert, and set about with objectives and measurements to determine its effectiveness. Formal learning in the 1950s was the very mirror of the industrial society in which it was applied.

By contrast, informal learning in those days was defined by the ways in which it was not formal, with the implication that it was a departure from the norm. Research and practice since then has produced a string of adjectives to describe the "other" kind of learning: nonformal, informal, tacit, accidental, implicit, and reactive being just a few.

Writing for the Encyclopedia of Informal Learning, Mark Smith, a research fellow and tutor at YMCA George Williams College in London, described the essence of informal learning and how it differs from formal learning or education:

"The key dimension, in many respects, is intention. Education is a conscious activity; learning isn't necessarily. People may not have a clear idea of the knowledge or skill they want to acquire, but they are committed to a process...My own preference is to separate those approaches that depend upon the planning and sequencing of learning (via something like a curriculum) and those that are essentially dialogical or conversational (and hence hold little prospect of pre-organizing if we are to stay true to their nature). The former can be seen as formal and the latter as informal education...it is best to see these as a continuum."

Out of your head?

Views of informal learning departed early on from the theory that learning occurs only within one's head. Instead, these theories focus on cognition that occurs in social relations outside one's head, especially when using social tools for thinking and learning with others.

In 1993, Gavriel Salomon, writing in Distributed Cognition, stated, "The tools and social relations 'outside' people's heads are not only sources of stimulation and guidance but are actually vehicles of thought." It is not just the person who learns, but the person plus the whole system.

It will surprise no one that the practice and encouragement of informal learning in real organizations is somewhat less tidy than the theories that drive it. A very broad range of activities falls under the mantle of informal learning in practice today. Among them are mentoring, communities of practice both live and virtual, knowledge capture and sharing, locating experts with the help of search tools, refining the wisdom of crowds, moderated chats, and a slew of social-tool-enabled exchanges such as blogging, tweeting, and yammering.

Forrester Research analyst Claire Schooley, in the report "Informal Methods Challenge Corporate Learning," identified three trends that have accelerated the adoption of informal learning practices in corporations: information overload; the demand for immediate access to information; and the habits of the Millennial generation, whose members tend to favor taking charge of learning rather than being passive recipients.

Whatever it is called and no matter what it comprises, the use of informal learning is a growing trend in organizations today. Some estimates place the amount of informal learning as high as 80 percent of all learning in organizations.

ASTD's State of the Industry data, tracked since 2001, shows steady movement away from live, instructor-led training to other forms of delivery, including those that are self-paced. In 2008, companies reported that on average, 63.69 percent of learning was live and instructor-led, down from 76 percent in 2001. This trend, added to the increasingly intentional use of informal learning, is likely to take learning even farther from the traditional and formal class setting.

"Informal learning is increasing in organizations today," says Rebecca Phillips, vice president of education and training at Cincinnati Children's Hospital and Medical Center, "because people have personal technology that allows them to choose where they learn. The {learning} customer is making the decision, not the business."

Consistency at risk

Informal learning is not without its risks. In the healthcare industry, where standards of care improve continually, Phillips sees a risk that informal learning may promulgate old practices that no longer produce the best outcome for the patient. "You can't stop informal learning but you can focus on areas where you don't want variability," she says. "You can use informal tools to make sure the right content is being taught. That kind of learning is informal in the sense that it's not in the classroom, but it's intentional and not accidental."

In healthcare settings, there are a variety of nonclassroom delivery modes, including shadowing, precepting, and mentoring. "But they are formal," says Phillips, "because they have agreed-upon, expected outcomes, and there can be formality about pairing people, budgeting, and evaluating these arrangements."

At Cincinnati Children's Hospital, when shifts change and when patients are handed off from the emergency room or surgery to a unit, there's a debriefing on what happened and what should happen next. "You want to take advantage of naturally occurring interactions such as these and recognize that learning is happening in them," says Phillips. "We want to build talking points around these opportunities to learn about patients. We don't know what the content will be, but there will be the intent to learn."

Seamless at Intel

Intel is a leader in fostering informal and social learning. There, informal learning is used two ways, according to Allison Anderson, program manager for learning innovation: One is social learning to engage people and have them share knowledge. The other use is to provide "performer support" - a term coined by Bob Mosher, global chief of learning strategy and evangelism at LearningGuide Solutions, and preferred by Anderson to "performance support."

"We're not trying to control informal learning," says Anderson, "but rather to encourage people to use it to increase their learning." Throughout the past five years, Intel has transitioned away from learning as an event to learning as a process over the course of time. "Learning comprises many elements beyond what happens in a classroom. We think of it holistically," she says.

Anderson offers the example of career development. "You can take a workshop to get the concept of developing your career, but implementing that is a process that requires other actions such as outreach to others. Because all learning is part of a process for us, the learning unit's goal is to have multiple methods not just for learning initially but for refreshing knowledge. For example, we're starting to look at ways to provide opportunities to locate and talk with experts," says Anderson.

Those efforts will be incorporated into Planet Blue, a social media platform for Intel employees. An earlier platform for collaboration, called Intelpedia, an internal wiki described on its home page as "the Intel encyclopedia that anyone can edit," launched in 2006 and now has millions of pages and thousands of contributors. It set the stage for a culture of technology-based information-sharing at Intel. Anderson estimates that at least 70 percent of informal learning at Intel is technology enabled.

Anderson's group has been driving informal learning serio helping it catch on: the solid partnership between learning and IT, and a culture that has supported communities of practice for nearly a decade. Anderson, who has led the learning community of practice for eight years, notes that technology provided the opportunity to leverage a community mindset that already had a solid foundation.

The next frontier

Next steps in informal learning at Intel will be to continue to implement it globally in an organization that has great diversity among its employees; to engage top leaders in social and collaborative concepts; and to leverage informal learning via mobile devices. Proximity sensors, anyone?

The farther learning moves from the formal class, the shorter its duration becomes. With some social tools, learning occurs in 140-character microbursts shared between people with highly specialized knowledge. No trainer or training theory is involved.

Looked at over time, learning is trending toward the user and the moment of need. That has some implications for learning professionals, points out Phillips. "Learners will expect more currency and relevance. We will be out of the generic content business. Even if standard practices (for example, the rules for team building) don't change, the instances and examples will have to be spot on for the learner and the context of the organization."

For decades, formal and informal learning were partitioned into two ideological camps until the term "blended" began to be applied to the union of classroom and other modes of learning, opening some minds to the possibility that real learning could take place just about anywhere, could be unstructured, and did not require a credentialed teacher.

As learning grows closer to the learner, might not biology provide a more appropriate metaphor - say, that of conjoined twins or a multicelled organism? Aren't we approaching the day when learning, in all its multiplicity, will join exercise and a healthy diet as daily prerequisites for an enhanced life?

This article is reprinted from T+D magazine.

Pat Galagan is editor-at-large for T+D;pgalagan@astd.com.

Unformal, the New Normal?

Authored By:

  • Pat Galagan
    Pat Galagan
    Pat Galagan is the editor-at-large for ASTD. As a writer and editor for more than 30 years, she has covered all aspects of corporate learning and development and interviewed many business leaders and the CEOs of numerous Fortune 500 companies. She also is co-manager of ASTD's Senior Leaders and Executives Community of Practice.