New data on e-learning usage do not signal the death of the
classroom. And despite some of the buzz, the direction of
e-learning has not shifted much over the past several years.
It sounds simple: e-learning. That is, learning with an "e," for
electronic. Every study reveals more about it, including ASTD's
2008 State of the Industry Report, which found that nearly
one-third of training content is now delivered electronically.
But what is e-learning? Is it lessons shared in a virtual
classroom? PowerPoint slides with an audio track? Online discussion
boards that advance classroom teaching? Scenario-based e-programs?
Tutorials available online, as needed? Podcasts? What about 2.0
strategies, such as user-generated content and social networks?
In mid 2009, we decided to find out what e-learning really looks
like currently. We reached out to practitioners and asked them to
tell us what they are doing and when they are using e-learning, and
968 responded to our survey, which asked them to share current
practices, hopes for the future, and barriers to their efforts.
Most responses (605) came from corporations, with 13 percent
working in higher education and 8 percent in the government and
military sectors. A few chose not to identify an affiliation.
Nearly 60 percent of those who responded had been in the field for
10 or more years, and 66 percent were women.
We collected practices associated with e-learning, from the most
familiar, such as computers supporting face-to-face instruction
inside classrooms, to more emergent modes that take learning and
support into the workplace, encourage collaboration, and deliver
using mobile devices. We then crafted 26 diverse e-learning
"snapshots," piloted and edited them, and then made them widely
available using SurveyMonkey.com, an online survey system. Five
professional groups, including ASTD's Learning Circuits
and the eLearning Guild, invited their members to weigh in on the
snapshots. The sidebar provides several examples.
Optimistic views
At a government conference in 2009, Marc Rosenberg, author of
Beyond e-Learning, said, "Web 2.0 is changing everything
we do." Ellen Wagner, recently Adobe's e-learning manager,
applauded the movement of e-learning from the web to the cloud,
pointing to the power of virtualized software services to route
learning to the right person at the right time. Consultant Josh
Bersin has emphasized the emergence of on-demand resources that are
accessible in the workplace and set within a larger talent
management strategy. And blogger Jay Cross has urged nothing short
of a revolution, noting a steep reduction in formal, scheduled
classroom events, and parallel increases in self-service learning.
If your view of e-learning hails from conferences, blogs, and
magazines, you would think that the classroom is near death and
that the web is the beating heart of training and development.
Messages have gone mobile. Employees are empowered. Instructors are
vestigial. Learning is blended, regularly occurring in classrooms
and beyond, even in the workplace. And content flows from experts
and users, too, in tasty, bite-sized morsels.
But is that how it is?
How it is
Responding professionals rated their current practices on a
three-point scale, ranging from "most of the time" to "some of the
time" to "rarely or never." The resulting mean scores for these
items allowed us to compare frequency of practice for the 26
e-learning snapshots. When asked about e-learning practices,
professionals most often pointed to activities associated with
instructional design. E-learning, from their reports, is mostly
about measuring and delivering through familiar instructional
strategies such as tutorials and scenarios.
It is not what we expected, but the most frequently occurring
e-learning practice is the testing of skills and knowledge.
Interestingly, testing even surpassed classroom use of computers,
though by a very narrow margin. Instructional design practices that
represent pedagogy options made a strong showing. Tutorials,
scenario-based learning, and problem-solving strategies were
persistent. (See
Figure 1:
Most Frequently Occurring E-Learning
Practices.)
What, then, was not typical of contemporary e-learning practice?
E-coaching and the use of mobile devices were rare. A long-favored
strategy, online discussions to support knowledge transfer from the
classroom to the workplace amazed us by being not at all typical of
the practices reported by respondents. (See Figure
2: Least
Frequently Occurring E-Learning Practices.)
Web 2.0 activities involving user-generated content and
collaboration were also scarce, except in academia. Academics
differed significantly from their corporate and government peers in
their reported use of Web 2.0 practices. Perhaps it is academic
freedom that allows professors to experiment with online networks
such as NING, to more faithfully include online discussions and to
involve students in group activities and exercises. Or perhaps it
is less intensity about rock-solid, authoritative content. Without
a doubt, there is more room for discussion about religions of the
world and art history than for topics such as safety or insurance
contracts.
The way it ought to be
When asked to reconsider the 26 snapshots for those approaches with
the most promise for enhancing services in the future, opinions
were all over the map. No single option attracted even a fourth of
the responders, as you can see in Figure 3, which presents those aspirations that attracted the most favor.
Instructional design also led the field into the future, with 21
percent choosing to move toward customized, personalized learning
experiences, problem-based learning, and more measurement for
program improvement.
The much-acclaimed emergent approaches finally got the nod. The
fourth most chosen direction for the future was mobile devices, and
the fifth was employee-generated content. Networks, immersive
experiences, and performance support were also acknowledged as
colleagues look toward the future.
Barriers to e-learning
We challenged practitioners to identify the barriers to their
e-learning efforts. Here, too, ratings occurred on a three-point
scale, from a high rating of "major constraint" to "minor
constraint," and low rating of "not a constraint." Figure 4 presents the barriers they identified.
Money mattered most. And not surprising at all, especially in the
current economic environment, was that lack of financial resources
was identified as the most urgent impediment. Other familiar
concerns included resistance to change, technology shortcomings,
and a client preference for the familiar - the classroom.
More surprising was what did not show up as a barrier. Employee
resistance and inability to learn independently were not
top-of-mind; neither was the ability for employees to handle the
technology. We also expected lawyers to feature prominently, given
anecdotal concerns expressed about user- and community-generated
content. Lawyers were not cited as a top barrier to the advancement
of e-learning. And most surprising of all, incentives that favor
the classroom were not the impediments we expected them to be.
What about your e-learning?
Our respondents were volunteers, not random sources at all. Of
course, that makes it hard to generalize these findings to your
situation. We invite you to do that for yourself.
As we stated earlier, current e-learning practice is characterized
by instructional design, enabling professionals to do the things
that we surmise they have always wanted to do, such as measuring
and communicating results, and personalizing programs. We also
found that instructional design was most favored going forward,
though mobile devices, collaboration, and performance support were
not far behind.
What about you? If you embrace e-learning, how grand is your grasp?
How do you and your organization compare to what we found to be
typical of current practice and aspirations for the future?
The survey we used, with small tweaks, is available at http://tinyurl.com/elearningpractice. We invite you to visit the site and report and reflect on your practices.
Take some time with the 26 snapshots. Compare your practices with
those of others who have taken the survey. Bring along your
colleagues and perhaps your manager. How do they respond? Are you
where you want to be? Are your customers and clients where they
want to be? Can you use the snapshots to structure conversations
about the possibilities? Are you comfortable with the strategy that
drives choices today and moving forward? Do you know how to get
from where you are to where you want to be?
Our study focused on current and future practices. By design, we
did not inquire about effectiveness or efficiency. How will you
weave those priorities into your conversations? How will you assure
that they drive your programs?
Back to the future
Opportunities are being left on the table. Today, there is little
evidence of collaborative and user-centered approaches in corporate
and government settings, though there are suggestions of influence
to come in the future. It is the same for mobile devices, ranked
last in reported current practice, and jumping closer to the top of
the list as practitioners look forward. The virtual classroom and
blended learning were also less prevalent in reported practice than
anticipated.
Old favorites dominated in our study. E-learning today appears to
be mostly about delivering assessments and designs, testing,
personalization, scenarios, and tutorials. All these are familiar,
and they all have deep roots in the training and development
community. Should we lament that the habits identified in this
study are not much different in 2009 than they were in 1989
(although, of course, enabled by technology)? Is this good news or
bad? And most important, what do you intend to do about it?
Allison Rossett, a former member
of the ASTD International Board of Directors, is a professor
emerita of educational technology at San Diego State
University; arossett@mail.sdsu.edu .
James Marshall is a faculty member in the
Department of Educational Technology at San Diego State University
and a consultant to business entities and education systems; marshall@mail.sdsu.edu .