Odd Lots: Whales, Containers, and Penguins

Friday, March 30, 2007 - by ASTD Staff

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Whale Done!: The Power of Positive Relationships

Kenneth H. Blanchard, Jim Ballard, Chuck Thompkins

Simon & Schuster

Is it just us, but are there that many lessons to be learned from sea creatures? (See another review on this page extolling the genius of penguins.) OK, to be fair, this is the story - a parable, really - of a man who is so unhappy with his job and his home life that he looks for and finds new ways of thinking about his life by adopting the methods of whale trainers at Sea World. "What do your people at work and your spouse and kids at home have in common with a five-ton killer whale?" asks publicity material for this book. "Probably a whole lot more than you think." The hero of the tale (or is it, tail) ultimately finds that the secret of training the killer whales is anchored in changing negative behaviors and moving them toward desired outcomes. This is the same sort of stuff you can find in many other books on this topic, but it might be easier to swallow when it is served up as a pail of fish.

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath, Charles Kahlenberg (Read by)

Compact Disc

Random House Audio Publishing Group

Frankly, trying to determine why some ideas get traction and others are DOA seems like something best discussed while using a Ouija Board. This book addresses the question of what is a worthy idea and how we can improve the chances of those ideas. "Throughout the book, sidebars show how bland messages can be made intriguing," writes Publishers Weekly. "Fun to read and solidly researched, this book deserves a wide readership." This CD version makes it even easier to interact with the book, although some of the anecdotes work better when they are read instead of being read to you. The essence of the book, and its explanations of the "stickiness" of ideas, is not watered down in any way.

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

Marc Levinson

Princeton University Press

If you have sat at a rail crossing at any time in the past decade you have witnessed rail car after rail car hauling shipping containers. You probably gave them no thought. The fact that these ubiquitous shipping containers make virtually no impression on us should give you an idea how big an element they are in our lives. This book, published on the 50th anniversary of the development of the shipping container, traces the big boxes back to a visionary entrepreneur, Malcom McLean. McLean's idea not only helped lower transportation costs: It helped create a whole new kind of port to handle the ships. "Levinson presents a clear, comprehensive history of the now-ubiquitous shipping container while highlighting its crucial economic role in global interconnectivity," said a review in the Library Journal.

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions

John Kotter, Holger Rathgeber, Peter Mueller (Illustrator)

St. Martin's Press

Is this a children's book? Well, it does have cute penguins, Hollywood's current favorite critters. But a trip through the offices of a pretty serious organization found this book on the desks, credenzas, and bookshelves of a number of managers. What exactly is going on here? Well, it does preach the importance of dealing with change. Fred, the lead penguin, if you will, realizes that the home of the Antarctic birds is melting and he goes about enlisting help. This tale of coaxing the various birds (cleverly written to approximate the people in your organization) to address the problem and develop solutions is not as out-of the box (or off-the-iceberg) as it sounds. And, in fact, the messages are mostly timeless and have been addressed many times previously. But Kotter, a long-time Harvard professor, gets high marks for this clever tale. Some reviewers have compared this book to Jonathan Livingston Seagull, the drippy 1972 self-help tale. God forbid.

Odd Lots: Whales, Containers, and Penguins

Communities of Practice:   Learning & Development

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