In the year 2000, technology-based delivery of instruction
accounted for just over 16 percent of all learning hours provided
in organizations responding to ASTD research surveys. In 2006, that
number was projected to be near 40 percent, having more than
doubled in six years. Naturally, that begs two questions: Will the
balance of instruction continue to tip toward online delivery, and
will classroom instruction eventually find itself in the minority?
"The technology growth trend in our research has been exclusively
positive," says ASTD Research Analyst Andrew Paradise. "Many
organizations find that, although the initial cost of
technology-delivered learning is high, content is reusable, the
technology frees up instructors, and requires fewer staff. Further,
we also found that the cost per learning hour consumed has
declined, from a high of $56 per hour in 2003, to $42 per hour in
2005."
These findings don't surprise BMF member Marguerite Samms, director
of the Institute for Learning and Development at MultiCare Health
System in Tacoma, Washington. Samms is responsible for the design,
development, and delivery of more than 150,000 hours of learning
annually at MHS, which won an ASTD BEST award in 2005. At that
time, 75 percent of instruction was classroom-based, and the
remaining 25 percent was delivered via multiple methods, including
technology.
"The amount of instructor-led training we deliver will remain the
same, but our online offerings will continue to increase," Samms
now says. The use of the classroom is very intentional at MHS, and
is reserved primarily for change management initiatives, for
courses in which high levels of participant feedback are desired,
and for those in which connections need to be built across the
organization.
Samms notes that MHS is making a concerted effort to build computer
fluency among all of its employees, even finding innovative ways to
incorporate mouse skills in such bedside tasks as blood testing.
She also notes that much of MHS's 12-week residency program for
nurses is now online, and features a simulation center for
practicing critical-thinking exercises.
Ford Motor Company and General Motors Service and Parts Operations
both won ASTD Excellence in Practice Awards in 2005. Ford's Six
Sigma Green Belt training leveraged technology by moving
knowledge-based activities to the web, and reduced participant
training time by 20 percent. GM's revamped technician training uses
video, web-based, computer-based, and interactive distance learning
technologies to communicate information about the automaker's
increasing number and complexity of product models.
The American Management Association recently converted its
trademark instructor-led management courses to a blended delivery
model. A white paper on blended delivery on its website explains,
"AMA's core business is instructor-led classroom training. AMA was
interested in a blended learning approach that would respond to a
number of changes in the market, and mark a change in educational
strategy."
The AMA conversion may be further proof of a trend noted by Bill
Thomasson, senior manager of global learning services for Computer
Sciences Corporation in Falls Church, Virginia. "The last bastion
in e-learning resistance was with respect to senior management," he
says. "But the realization that we are far better able to deliver
online today, coupled with the withholding of money for travel, has
caused a realization among senior management that e-learning is not
only for the masses."
However, college students, often early adopters of new methods and
methodologies, may also be early rejectors. It will be interesting
to see how the "perfect storm" of e-learning, described in a
November 2006 article in Educause Quarterly, plays out.
The authors, Kyong-Jee Kim and Curtis J. Bonk, write:
Online learning environments are facing a 'perfect e-storm,'
linking pedagogy, technology, and learner needs. Considering the
extensive turbulence created by the perfect storm surrounding
e-learning, it is not surprising that opinions are mixed about the
benefits of online teaching and learning in higher education
[E]xcitement and enthusiasm for e-learning alternate with a
pervasive sense of e-learning gloom, disappointment, bankruptcy and
lawsuits, and myriad other contentions.
Higher education uses online delivery heavily for instructorled,
synchronous or asynchronous, virtual classroom experiences. ASTD
research results indicate, however, that most corporations use
online delivery primarily in the same ways the AMA is using it: for
pre-work and online assessments, and sometimes to facilitate a
community of learners during and after a course: Self-paced online
learning represented the largest proportion of all technology-based
delivery, accounting for 60 percent in 2005.
"Classroom instruction will continue to be dominant for us," says
Nicholas Igneri, director of learning technologies at the AMA. "We
believe that the real power and purpose of online delivery is in
preparation and assessment."
Another interesting trend to note in the results of the 2006 State
of the Industry Report is the increase in the use of delivery
methods classified as "Other," up to nearly 5 percent in 2006 from
less than one percent in 2004. Samms reports that MHS is doing
quite a bit with "other" delivery methods:
"Ours is an overt strategy: to move learning into the workflow,
which we call 'walk-in' learning," she explains. "Walk-in learning
consists of structured, organized, predetermined learning tasks to
be accomplished, that are embedded into the workflow." For example,
a preceptor (or nurse trainer) might carry a laminated card that
lists several discrete learning points that can be accomplished at
a patient's bedside.
Thomasson notes that CSC is also expanding its "Other" delivery
methods. "Our consulting troops are leading the charge, because
they are infrequently in the office and must take advantage of
learning whenever and wherever they have time." CSC's Learning
Place is a performance support tool that includes 6,000 digitized
texts employees can use in a search-and-learn interaction.
"Referenceware is key to shifting the stigma of the 'e,'" Thomasson
says. "It's really about learning and making a body of knowledge
available."