June 14, 2011 - by Mitch McCrimmon
It's pretty well known that mass marketing costs much more than niche marketing and, worse, it can miss the target audience altogether. Niche marketing works because someone has taken the time to precisely target a receptive market. Much of contemporary leadership devel... More »
April 26, 2011 - by Steven Berglas
Chief learning officers, executive vice presidents of HR, and learning professionals often call upon me when they need someone to help them with a problem executive. Thats code for, This guy is acting like a Neanderthal, or Our CEO desperately needs an attitude adjustme... More »
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article is part of Links Plus, a premium ASTD Subscription.