Brain-Based Learning

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Bob Lucas

I would like to introduce myself as a new Field Editor for ASTD Links, focusing on the theory and application of brain-based learning concepts. Currently, I am president of Creative Presentation Resources, an Internet-based company that markets more than 1,000 creative ... More »

The Product Life Cycle Curve Becomes the Human Performance Curve

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Carol Decker

As educators who teach marketing, management, and computer information systems, we can't even count the number of times we have conveyed the concept of the life cycle diagram. We've used it to indicate how consumer and business products move from development to decline,... More »

Strategies to Implement ROI and Evaluation in any Organization

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Gerry Doyle

The challenge of implementing ROI and evaluation in a comprehensive and sustained way requires a range of responses, including capacity building, competence development, the adoption of new methods, and changes in processes and behaviors. For many practitioners to susta... More »

Building Credibility for Training and Development Professionals

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Lynne C. Lancaster

In the last few years, training and development specialists have stepped boldly into the spotlight, taking on roles that affect business strategy and enhance the productivity of organizations. But with new responsibility comes a new level of scrutiny. Many feel like the... More »

Case Study: Energy Company Strives to Become a Learning Organization

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Bernadette Carson

While it's often easier to continue along the path well traveled, it does not always produce the desired business results. It was in an effort to improve its business results that Constellation Generation, a Baltimore, MD-based Fortune 500 energy company, began a signif... More »