Creating Loyalty and Profits with the Right Price

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Mark David Jones

The term price specifically refers to the true cost and value to your customer. Value is what a customer gains from the experience of purchasing your product or servicea combination of a superior product provided by superior people, who create a place that is engaging a... More »

Making Business Decisions: The Heart and the Head

Jay Cross

Jay Cross examines decision making on learning at work, and gives the lie to some myths about the use of business metrics. To earn a seat at the table where the business managers sit, you must speak the language of business behave like an officer of the corporation thin... More »

Using ROI to Understand the Effectiveness of Faculty Training and Development to Deliver Quality Distance Learning

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ASTD Staff

Kimberly T. Staten is an adjunct graduate professor for the Department of Educational Technology at Boise State University. She also is a faculty assistant in the Graduate School of Management and Technology at the University of Maryland, University College for the onli... More »