A New Broom Shouldnt Reinvent the Wheel

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Melissa Westmoreland

We’ve probably all heard the expressions “a new broom sweeps clean” and “don’t reinvent the wheel,” but all too often, we do not heed this advice. More »

Job Performance in 3D

Benjamin Ruark

Among service jobs, traditional job-task analysis’s myopic focus on what a performer will "do to" a customer maintains an outmoded legacy. Instead, contemporary focus needs to be bicentric, integrating customer interaction and experience in due diligent analysis o... More »

Talking with Jeff Hinrichs

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Wayne Hauenstein

An interview with Jeff Hinrichs, a colonel in the United States Air Force Reserve with 20 years of experience leading planning, development, change, and operations. More »