January 26, 2011 - by Maxine Kamin
Recovery is making good on a mistake. No matter how hard you try, you, or the company you work for, can make an error. Think of a mistake as an opportunity to regain the customers loyalty. As you read in Step 2, customers who have a problem that gets resolved are actual... More »
January 25, 2011 - by Mark David Jones
The term price specifically refers to the true cost and value to your customer. Value is what a customer gains from the experience of purchasing your product or servicea combination of a superior product provided by superior people, who create a place that is engaging a... More »
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