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Ready, Aim, Fire! Training the Financial Services Industry in Direct Marketing

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In a world where financial services clients are becoming inundated with marketing materials, the noise of such tactics often prevents your business from being heard. While direct marketing is subject to ridicule for its unwanted solicitations through the mail or by phon... More »

The China Challenge for Training and Development

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In our increasingly global economy, it isn't only the classic multinational corporation that copes with people and operations scattered across the globe. For many businesses, China has become a key supplier and manufacturing base, an important market for goods and servi... More »

Using Your Website to Build Your Brand

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Wouldn't it be great if you could put the right words into the mouths of everyone who works for your companyfrom receptionist to sales representative to customer service representative to the person who actually delivers the service? Marketing and brand building would b... More »

Learning to Speak IT: OD Consulting within the World of Technology

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The information technology environment is experiencing a talent crisis, and the actions needed to combat it fall into the OD consulting camp. A president of a 1.3 billion IT provider describes the situation as follows: IT managers ask for a Ferrari, and then the IT spec... More »

Ten Strategies for Building Successful Partnerships

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Terrence L. Gargiulo

Note: This article is excerpted from Building Business Acumen for Trainers: Skills to Empower the Learning Function and is used with Permission by the Publisher, Copyright 2006 John Wiley & Sons. In this two-part article we will explore 10 strategies for building st... More »

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