Utilizing Job Task Analysis for Effective ROI Forecasting

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James D. Rethaber

Purpose The purpose of this study is to demonstrate how performing a job task analysis (JTA) can be useful in developing an objective and effective ROI forecast. Background Texas Grocery* (fictitious name) is an innovative, multi-billion dollar grocery retailer committe... More »

Measuring Web 2.0

Becky Livingston

How do you measure the effectiveness of Web 2.0 technologies? Because social networks and Web 2.0 technologies are rather new to the classroom environment, there has been little research as to their impact on the bottom line. Still, that doesnt mean you should neglect m... More »