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Breaking Down the Brick Wall Premium Content

Saturday, October 04, 2008 - by Patricia Radakovich

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One of the most difficult jobs you might face as a performance consultant is getting employees and management on board with a project. You rely on employees and managers to provide you with accurate and complete information so you can conduct a thorough analysis. You also rely on them to move willingly through the implementation process.

So what do you when you hit a brick wall and people try to block a project from moving forward? For management, you must appeal to their personality and direct the conversation based on their drives and motives. For employees, you must focus on your own actions and how you present yourself to change their perceptions of you.

Managing managers

Management plays a big part in the performance-improvement process. Managers are the ones who initiate the process, give you access to employees and information, approve your solutions, and sign your checks. You may think that, because of this role, management is automatically on board with a project. Well, think again. Management often has its own agenda and specific ideas about what your solution should be. Now don't get me wrong - not all managers have an ulterior agenda. But you need to be prepared to handle the ones that do.

If you encounter a manager who is trying to force you into a predetermined solution without any analysis, you need to change your tactics. First, you need to become a pseudo-psychologist. Assess the manager and determine what drives him. For instance, is he logical, money-driven, or self-absorbed? You can determine this through your conversations. Once you have figured out what drives the manager, you need to respond appropriately and direct the conversation. If a manager responds to logic, then reason with her. If she responds to the bottom line, talk about money. If she responds to her own ego, make her think the idea was hers. All of these techniques take practice, but they can help you get through to a manager who was previously not truly on board with a project.

Encouraging employees to share

Whereas the management brick wall is often made of stubbornness, the employee brick wall is one of silence. I'm sure many consultants have encountered employees who would not share information necessary to a project. There are several reasons for this silence. First, the employees may be afraid for their jobs. Workers often think a consultant is there to tell management who should be fired. They may hold onto information because they feel it affords them job security - if no one else knows how to do their job, then they can't be fired. Similarly, employees don't want to be told they're doing their jobs wrong. In addition, people often just don't want to change. There are many other reasons why employees choose to withhold information, and it's your job to figure out how to get through to them and convince them to share.

You can't always take the time to figure out what drives each employee, however. Even if you could figure out the true reason behind the silence, you may not have the tools to properly address those issues. Instead of focusing on changing employee behavior directly, you must take a broader approach and focus on actions you can take to change the climate so workers will communicate more openly.

To begin, you must gain their trust. If you ever want to break a wall of silence, this step is essential. There are several ways you can gain trust, but here are two methods that have worked well for me. First, I am upfront and honest about why I am there (with management's approval, of course, since some projects must remain confidential). I address the elephant in the room by letting them know my job is not to recommend who should be fired but rather to make recommendations on how to improve the work process, whether that's through training, reassignment, tools, or resources. Next, I work to make employees comfortable with my presence. To achieve this, I do a lot of observing where I am seen but not heard. At first, it might make people nervous, but they soon warm up to my being there and become more comfortable and open around me.

Another way to break down the wall is to involve employees in the process. Once you have gained their trust, start interviewing employees and ask them for their opinions. Ask them what's going well and what's not. Ask what they would change about the work process and what they would keep. Frontline employees often have the best vantage point, so it's important to consider their opinions. The simple fact that you want their opinions often makes employees feel valued and committed to a project.

You can also encourage willing participation by giving employees what they want. Once you know what they think needs to be changed, determine the low-hanging fruit - those ideas that would not be costly or difficult to implement but that would make a large impact. Talk to management about changing one thing immediately. Explain that giving workers something they want will help you gain their continued cooperation and commitment.

The last important idea for breaking the wall of silence is simple yet crucial: Don't make promises you can't keep, and follow through with what you say you're going to do. The fastest way to destroy trust is to promise to change something you have no control over. For instance, don't say you will obtain new resources because ultimately, that's management's decision. Instead, you could promise employees that you will take all of their suggestions and complaints into consideration and act as their liaison or advocate to management. Getting employees something they want goes a long way in fulfilling this promise.

Breaking Down the Brick Wall

Communities of Practice:   Career Development , Human Capital

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