We're constantly told about the value of networking. Whether it's
to find a new job, advance your career, or develop prospective
clients, networking is considered key. Nonetheless, networking has
developed a negative connotation. People often associate it with
using people. In fact, many people avoid common networking
While networthing involves similar strategies, both networking and
networthing place an emphasis on establishing relationships, there
are some subtle, yet important, differences.
Networthing focuses on we and concentrates on the
long term. The focus is on how the people can help each
other improve professionally and grow. The street is truly two-way,
with help and advice flowing back and forth. For example, two
former co-workers meet for lunch each month. Both of them have
benefited from continuing a professional relationship that began
more than 10 years ago. They've discussed and helped each other
with professional problems, and even provided job referrals. Both
of them have truly benefited from continuing their connection
through the years.
Networthing is about building enduring professional relationships.
Over time strong trust develops, as does respect for each other's
strengths and skills.
Networking focuses on me and on the short
term. Many people have used networking to promote
themselves and their interests. Their concerns are centered only on
their needs. "How can I use my network to get a new job? How can I
use my network to find the new clients I need?"
Many people use their network for just one purpose, such as finding
a new job, and then let their contacts drop. They may pop up again
in a few years when they need help again, but don't expect to hear
from them in the interim. Because this relationship is not
continuous, you can't expect it to be available when you need it
Think about your professional relationships, and ask yourself: Are
you networthing for success? Strong ongoing professional
connections will benefit you and everyone you know.