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Getting People to Be a Team Premium Content

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Thursday, July 13, 2006 - by Iqbar Noor

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Great teams are a pleasure to work with. They deliver great results, excite people to perform at peak levels, and become memorable role models for others.

In a great team there is a collective push for excellence, for finishing, and for finding solutions to obstacles that stand in the way.

Those are three of the key competencies of teamwork. That's what makes a team unstoppable. Of course, other things are required, such as know-how and a penchant for sharing common values.

But there are degrees of teamwork, just as there are shades of gray. And teamwork is as fuzzy as all those shades. Books, programs, and speeches have been devoted to teams, teamwork, and team building. But books and programs remain precisely that, books and programs. Rarely do they make great teams.

How you build teams, engage people, focus their energies, and obtain results, is very cultural. What works in one place may not work in another. However, these three things span across many nations, work ethics, and cultural values.

Something to Gain

Team members are not in the business to provide free lunches. There must be something to gain, and it must be meaningful to the team members. It is often assumed, incorrectly, that a single recognition or reward program will work for each member. In a great team the gain is very individual, as unique as the member.

The gain might be money, experience, meaningful learning, power, status, appreciation, growth, or others. The team leader and the organization must be cognizant of the expected gain. To run a great team, the leader must create a vision of personal gain for each member and then spend time and effort communicating the gain. This creates excitement, generates commitment, and leads to extraordinary effort.

Desire to Finish

Personal reward is not good enough. If you are too focused on personal gain, you breed individual contributors, not team members. Personal gain has to be woven in with team gains. Team members must have eagerness, a desire to achieve team objectives. Energy, creativity, problem solving, and focus come from wanting to achieve a goal. While the gain is personal, the desire to finish is about team objective.

The leader's role is pivotal in creating the desire to finish. The leader articulates a vision that touches team members in an emotional and a rational sense. The vision is more about the heart than the head. Being number one has more appeal than getting an X percent return on assets or scoring Z on the customer satisfaction index.

Business Importance

If it's not important to business, it shouldn't be done. Many teams flounder because nobody really wants them to deliver outstanding results. Sponsorship is important.

In the end, a team gets done what it sets out to do not because resources exist, not because someone organizes a workshop, and not because the team has a name. It wins because its members have a desire to finish, each member is clear on what they stand to gain, and because of these two they find a way to make business sense of the cause.

Getting People to Be a Team

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