Finally! A simple, fast, and credible evaluation tool that we can
use to tell what is working in a new initiative, what is not
working, and how the initiative could be more successful.
In The Success Case Method: Find Out Quickly What's Working and
What's Not, Robert O. Brinkerhoff - a professor at Western
Michigan University and an internationally recognized expert in
evaluation and training effectiveness - systematically takes the
reader through the Success Case methodology.
The process starts with planning the success case and creating an
Impact Model, which defines how successful behaviors and results
will look. Emphasis is on linking initiatives to key business goals
through a "line of sight" approach.
Brinkerhoff then describes the process and tools used to search and
identify successful cases. The stories - which provide verifiable
accounts of the actions and results real people have experienced
when applying learned skills in the workplace - cite solid evidence
that he backs up with documentation.
What's more, he tells the readers how to create and communicate
reports. His proven methodology combines storytelling with rigorous
evaluation to unite the credibility of scientific findings with the
emotional impact of stories.
He also offers guidelines on interviewing survey respondents to
determine what is really happening on the job as a result of
application of the learned skills, what results are being achieved,
the value of those results, and what could be done to get more
people to use the skills. Overall, this is a must read for anyone
who evaluates the impact of learning.
The book presents tools, illustrations, examples, and checklists to
help you provide believable, compelling, and useful case studies.