July 28, 2010 - by Peggy McColl
What makes you and your business different? What sets you apart in the marketplace? A brand quickly identifies what your expertise and style is, and it differentiates you from everyone else. A good brand conveys the essence of your business concisely and quickly, and in... More »
July 01, 2003 - by Debra Wallace
Chapter: Partnering to Achieve Measurable Business Results in the New Economy Background First Union is the nations sixth largest bank holding company, and it serves more than 16 million customers. It has the third largest branch network and a footprint that spans from ... More »
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article is part of Links Plus, a premium ASTD Subscription.