Evaluation Flipping the Hierarchy

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Julia Aucoin

Your organization or accrediting body may require you to collect evaluations from learners. It is important to recognize the value of these documents and their relevance within a larger process. More »

Longtime ASTD Member Donald Kirkpatrick Shares His Story

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Donald Kirkpatrick

My first interest in ASTD came in 1949 when I finished my MBA in Personnel Management from the University of Wisconsin in Madison. A discussion with my professor, Dr. Russell Moberly, led me to take a job as an instructor with the Management Institute (MI) of th... More »

Consider Contribution Margin to Calculate Training’s Impact

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Carol Decker

A goal of successful business is to choose a course of action that will produce profitable results. In training departments, for example, directives to increase the bottom line can come as suggestions to eliminate certain programs, raise prices, reduce expenditures, or ... More »

Evaluating Training Results

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This article is part of Links Plus, a premium ASTD Subscription.
Robert W. Lucas

As a trainer, you should continually seek to determine how well your training content is meeting the performance needs of your learners and their organization(s). By regularly examining the content, materials, delivery style, learning environment, and other pertinent fa... More »

Measures To Consider When Evaluating Training ROI

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This article is part of Links Plus, a premium ASTD Subscription.
Martin Schmalenbach

People often ask questions, such as, "What kinds of metrics are most commonly used to measure ROI?" There then follows discussions on the kinds of measures used, or that shouldn't be used, and sometimes the conversation goes off track and conflict brakes out. While peop... More »