March 14, 2006 - by Mitch McCrimmon
Everyone knows that mass marketing is more expensive than niche marketing and, worse, that it can miss the target audience altogether. Niche marketing works because someone has taken the trouble to be precise about the target market. Much of contemporary leadership deve... More »
March 14, 2006 - by Sergio Chiappetta
Is your organization's leadership making the grade in ethical business practices? If today's leadership were graded solely on ethics, the majority of leaders would pass. But is just passing enough? Recent corporate scandals have put ethics and leadership in the headline... More »
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