It's pretty well known that mass marketing costs much more than niche marketing and, worse, it can miss the target audience altogether. Niche marketing works because someone has taken the time to precisely target a receptive market. Much of contemporary leadership devel... More »

Global Human Resources Development , Human Capital , Senior Leaders & Executives , Workforce Development

Change Management , Leadership Development , Management Development , Training and Development - General

In 1911, Frederick Winslow Taylor proposed a new and radically different approach to management known as scientific management (The Principles of Scientific Management, Dover Publications, 1998; first published by Harper & Brothers, NY, 1911). Taylors work was an at... More »

Global Human Resources Development , Human Capital , Senior Leaders & Executives , Workforce Development

Global Workforce Development , Human Performance Improvement , Leadership Development , Management Development

You have to teach young people more respect, he forcefully urged me. I could tell this participant in my management training program had years of frustration with one employee after another. It sounded very much like what I heard the previous month from a not-for-profit... More »

Global Human Resources Development , Human Capital , Senior Leaders & Executives , Workforce Development

Engagement , Global Workforce Development , Leadership Development , Management Development