October 14, 2006 - by Ryan D. Bricker
We have all experienced what it feels like to have a memorable customer service moment. It's a moment when your expectations were not only met, but were absolutely blown away. You can make an emotional connection to a business or a brand because of that one experience. ... More »
October 14, 2006 - by Martin Schmalenbach
People often ask questions, such as, "What kinds of metrics are most commonly used to measure ROI?" There then follows discussions on the kinds of measures used, or that shouldn't be used, and sometimes the conversation goes off track and conflict brakes out. While peop... More »
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