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Whos Afraid of Central Park? Modeling Collaborative Governance Premium Content

Tuesday, July 06, 2010 - by Frank Weil, John Donahue, Richard Zeckhauser

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New Yorks Central Park hit bottom in the late 1970s. Graffiti marred nearly every man-made surface. Litter blew across desiccated lawns. The city government, burdened by burgeoning costs and dwindling resources, had no plausible plan to fix the park.

But today Central Park is once again the thriving centerpiece of Manhattan, an inviting respite to millions. This remarkable transformation has at its core a concept that is not new, but has been largely unrecognized and understudied for far too long: collaborative governance.

Central Park is just one example of how the process of collaborative governance, targeted wisely and applied correctly, can have a significant and expanding role in a broad range of public endeavors at every level. Collaborative governance stands as a next step in an evolution of American democracyone that may, for many of the most urgent tasks facing America, point the way forward.

Schools fall far short of what parents expect and students require. Roads, bridges, and levees are crumbling from old age and heavy burdens. There are too many things we need to do, too little with which to do them. No one believes, given the complexity and cost of the tasks we confront, that simply scaling up the standard governmental solutions is the answer. All too often government at every level lacks the skill, the will, and the wallet to figure out a fix and to get something done.

Nor can private charity take up every burden that government shrugs off. Foundations are struggling with endowments decimated by the financial crisis, and corporations are struggling to save themselves, unable to devote resources to a significant problem if a profit isnt part of the solution.

There is much talk about forming public-private partnerships to deal with many of todays problems. The impulse behind partnerships is often sound, but the implementation tends to be under-analyzed. While the distinctions between public-private partnerships and collaborative governance are sometimes subtle, collaborative arrangements that are more enduring and more strategically structured appear to offer the greatest hope for significant and lasting change.

Shared Discretion

The notion of a collaborative effort between government and the private sector does not sit comfortably in the minds of many Americans more familiar with a model of government action carried out solely by public employees working in public organizations under the direction of public managers. But the accomplishment of many important public missions now depends on private and nonprofit organizations collaborating with government to achieve goals that are beyond the reach of government acting alone.

Collaborative governance can serve as what the military calls a force multiplier, which is a method for increasing the impact of governments efforts. It brings together public and private actors to cooperate in an organized, structured way through shared discretion to make and implement decisions and share resources. That discretion to act is what motivates private collaborators and empowers them to play valuable roles alongside their public counterparts, and unleashes the resourcefulness of an entrepreneurial citizenry on public problems.

Collaborative governance lies between the historical models of contracting and philanthropy and allows each party to help determine both the means by which a broadly defined goal is achieved, as well as the specific methods of getting to the goal itself.

Such sharing characterizes charter schools, for example. They receive public funds to educate the children in their charge and they have considerable flexibility to determine how to educate those children. The private sector can choose most aspects of the curriculum, determine levels and qualifications, and select staffing and set the length of the school day and year, among other things. But the private players by no means monopolize discretion. Government retains control over admissions, testing, financial standards, minimum curricular requirements, and other key matters.

There are myriad other examples of collaborative governance, some resoundingly successful and some much less so. The Manhattan Project united public and private expertise to outrace Nazi Germanys weapons scientists. The government foots the bill for Medicare and Medicaid, while private practitioners provide the medical services. The U.S. Agency for International Development delivers many of its programs abroad through private parties more familiar with and skilled at carrying out transactions in other countries.

Evolution of a Successful Collaboration

While our vision of collaborative governance may extend to such complex goals as regulating the financial system, solving the global warming crisis, and repairing the social safety net, it is best to illustrate the concept through the revitalization of Central Park.

We do not suffer the illusion that an example of solving a parks problems transfers easily or automatically to bigger and different problems such as those just mentioned. However, if the people charged with fixing those problems are made aware of the possibilities of collaboration in other domains, they are more likely to consider collaborative approaches for their own policy portfolios.

New York Citys extensive park system, crowned by Central Park, was the creation of Robert Moses, a power broker and major player in New York government from 1924 to 1968. Much of this time he served as New York Citys Parks Commissioner. From this improbable bureaucratic perch, Moses assembled a formidable political base and transformed the face of the city. He was creative and relentless in assembling the resources required to build and feed his empire. Moses played the municipal budget game hard and well and excelled in tapping every legitimate state and federal source of support.

Moses was a tough act to follow. The parks commissioners who succeeded him were less ambitious and less bold, and the parks steadily deteriorated. By 1976, the departments employment had fallen from a peak of 75,000 plus to below 5,000.

Then, Mayor Ed Koch appointed Gordon Davis as parks commissioner. Davis initiated a campaign of tactical retreat to a manageable core mission. The first stage was load-shedding. Functions were shifted away from the Parks Department and toward corporations, nonprofits, and other units of government. Load shedding yielded modest efficiencies, but not nearly enough to solve the problem of too many parks and too little money.

Strategic Load-Sharing

Davis shifted tactics from load-shedding to strategic load-sharing, a first attempt at harnessing the power of collaboration. Responsibility for the zoos in Central Park, Flushing Meadows in Queens, and Prospect Park in Brooklyn was shifted to the New York Zoological Society, which is a venerable, private, nonprofit organization that was already running the Bronx Zoo.

Buoyed by that early success, Davis made a collaborative approach the linchpin of the Parks Departments operating strategy. By the early 1990s, partnerships with the private sectorfor capital investments, volunteer labor, routine support services, and political supporthad matured from an improbable experiment into a strategic mainstay. Meetings with volunteer groups became part of the job for department officials, while identifying grant opportunities, nurturing volunteer organizations, and cultivating wealthy and well-connected supporters became core competencies for senior managers.

Engaging Private Citizens

The Parks Departments proudest example of the partnership approach began in 1980 when Elizabeth Barlow Rogers took the new post of Central Park administrator. Rogers was deeply familiar with New York Citys cultural institutions, such as the Metropolitan Museum of Art and the New York Public Library, both of which encompassed elements of collaborative governance in their history and structure.

Those institutions had long enjoyed the support of groups of prominent citizens who donated their own money and time, and used their connections and stature to energize fundraising. Rogers was determined to tap their latent interest in parks to improve Central Park. She engineered the creation of the Central Park Conservancy as a private nonprofit oriented toward, but separate from, the public asset of Central Park.

Rogers established a visitors center staffed by conservancy volunteers. At first, it only provided maps and answered questions. But the centers services grew to stage art exhibits, musical performances, and educational programs for children. Meanwhile the Parks Departmentusing a conventional mix of city and state fundingwas completing several urgent projects in Central Park, including the restoration of the dilapidated Sheep Meadow.

The move into a progressively more operational role for the conservancy also enabled volunteers, aching for gardens to dig into, to put their own shovels in the dirt. And that set the stage for a three-year campaign of comprehensive planning for Central Parks renewal, culminating in public forums and a book laying out both the goal and the organizational means to reach it.

Engaging Private Support

The conservancy soon showed itself to be a fundraising powerhouse, amassing a $25 million endowment for the Greensward Trustfancy charity terminology for a park maintenance fundand thus solidified its bid to be a permanent fixture in the constellation of prominent New York City civic organizations. Fundraising efforts exploded in the 1990s, providing resources both for major investments and renovations and for ongoing maintenance.

New committees and initiatives were established to link unmet park needs with citizens latent readiness to donate time, money, or both. Volunteers put in tens of thousands of hours each year, and their efforts were increasingly supplemented by paid conservancy employees. Yet the conservancy remained a private voluntary organization that provided discretionary support for a city-run parka large-scale version of the friends of the park associations that are increasingly common around the nation.

Private Stewardship

Given the major resources now flowing into and from the conservancy, the structure of the collaborative relationship with the Parks Department became unbalanced. The conservancy had too little discretion over its vast contributions to the Parks operations. In 1998, following extensive yet amicable negotiations, New York Citys government agreed to an important move: It transferred primary stewardship of Central Park to the conservancy through a legal agreement formalizing the conservancys new role and establishing the ground rules for a permanent collaboration that granted important decision-making authority to the conservancy.

Superficially, the agreement resembled a conventional service-procurement contract of the type any city routinely signs with providers of construction or consulting or social services. It required the conservancy to provide services specified for maintaining and repairing Central Park to the reasonable satisfaction of the commissioner. The conservancy had to submit a detailed operating budget to the commissioner and the agreement delineated which facilities, prerogatives (licensing and collecting money from private concessionaires), and park functions (including law enforcement and control over public streets passing through the park) remained with the city.

Discretionary Latitude

But the critical collaborative element of the document gave the conservancy great latitude to determine how to carry out its tasks. The specification of the tasks to be accomplished was left remarkably vague. Litter was to be removed and grass to be mowed as needed. Snow and ice would be cleared within a reasonable period of time. Plants were to be fertilized as appropriate.

The financial provisions of the Conservancy-Parks Department deal were even more unusual. Contracts usually specify sums to be paid by the city. Here, the funds flowed in the opposite direction. This agreement laid out details of how much money the conservancy would bring to the party, requiring it to raise and expend annually a minimum of $5 million for maintenance, repairs, programming, landscaping, and the renovation and rehabilitation of existing facilities.

Midway through the eight-year agreement, Central Park had progressed from gloom to bloom. It had not merely regained, but also surpassed, the standards of park quality set by Robert Moses in the days of flush public budgets, a remarkable accomplishment few would have believed possible a decade earlier.

Doubters Won Over

A degree of skepticism had greeted the 1998 agreement delegating Central Parks maintenance to the conservancy. A Village Voice feature denounced the sell-out of the park to a private philanthropic elite. But as time passed, the arrangement won wider acceptance, and the park blossomed. Sure, there was occasional grumbling about private events preempting a building or meadow and more frequent complaints that opportunities to throw a ball or Frisbee in Central Park were being progressively restricted in favor of the bucolic atmosphere favored by private donors.

Certainly, the conservancys interests were reflected in more flower beds and fewer playing fields, more Shakespeare and less soccer, and an upscale tilt to the parks image, amenities, and regulations. But in light of the spectacular renaissance of a park that remains open to all, only the most picayune of populists could claim that granting discretion to a private organization imposed an unreasonable price on those who use Central Park.

Putting the Central Park Conservancy in charge of New York Citys premier green space in Manhattan represents a remarkably successful example of collaboration. As private leaders proved able and willing to galvanize efforts to improve the park, government learned to step into the shadows.

An eclectic menu of motiveseconomic stakes on the part of nearby homeowners and landlords whose property values rose and fell with Central Parks quality; the opportunity to shape priorities for the use of the park; and an undeniable quotient of pure civic-mindednesswas tapped to attract and cement commitment to the cause.

Private resources poured in and were deployed more productively than government could have managed on its own. As a result, a highly visible, hugely valuable public asset experienced an improbable resurrection. And while the private collaborators are the more visible stars of the success story, it could not have happened without the dedicated government officials who labor behind the scenes to make the arrangement work.

Where Next?

We do not assert that we know how operationally collaborative governance can fix complex contemporary problems such as financial regulation, social services, or global warming, but we do believe that an informed effort by experts in those endeavors to apply the core principles of collaboration to their problems could lead to useful results:

Know the stakeholders

Central Park succeeded in part because public managers were able to identify private partners with civic, financial, and emotional stakes in the parks resurgence who were willing to get involved.

Focus on outcomes, stay flexible on process

Collaborative governance identifies broad goals, and gives each side the leeway to pursue them. While government has an obligation to ensure the proper financial accounting of public funds (or even private funds put to public uses), shared discretion ensures the motivation of private players and avoids the territorial conflicts that can undermine progress.

Recognize core competencies

Government frequently excels at establishing standards, specifications, and overarching goals. It generally cannot match the private sectors strong suit of identifying and implementing practical operational efficiencies. Collaborative governance succeeds best where it can recognize the particular abilities of all the parties, and assign responsibilities that reflect that expertise.

Establish broad benchmarks and milestones

The conservancy was charged with managing aspects of the parks operations and required to meet certain criteria (fundraising, volunteers, and events) that ensured it was continually advancing the shared mission of rebuilding Central Park. Government ceded day-to-day control, but established clear guidelines for measuring the conservancys progress.

The term governance by itself is used today to suggest that there is much more to a well-managed society than just fair elections, accountable legislatures, and energetic executives. While those elements are necessary, they are far from sufficient for good governance. This has always been true, but is more so now. Today, all sectors have a real part to play in a well-managed, modern society.

Now, for a host of reasons, grounded in frustrations related to failures of go-it-alone government in much of modern society, collaborative arrangements are emerging, almost organically, in sector after sector, solving problem after problem, and offering a new way forward for government and citizens alike.

Whos Afraid of Central Park? Modeling Collaborative Governance

Communities of Practice:   Government , Senior Leaders & Executives

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