How does a large organization change its cultural DNA? How
could an organization whose purpose was providing space
Advertisement
and technical expertise to the federal government become
a relationship-based provider of workplace solutions that enable
clients to be more productive and achieve their mission? The U.S.
Advertisement
General Services Administration (GSA) Public Buildings Service (PBS)
has been successfully undergoing such a transformation.
PBS crafted and communicated a compelling case for change, develo
