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Recruiting and Engaging the Federal Workforce Premium Content

Friday, January 18, 2008 - by TPM Staff

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The talk in government these days is about abolishing the General

Schedule and replacing it with customized pay-forperformance

systems. The General Schedule, however, is

unlikely to disappear soon, so what can government executives

and federal human capital professionals do to increase employee

productivity and organizational performance under the current federal

pay rules and performance appraisal guidelines?

That question was the focus of intense discussion at an October 4,

2007, seminar at the National Press Club inWashington,DC, hosted by

American Universitys Institute for the Study of Public Policy Implementation

in conjunction with the Government Consulting Services

practice ofWatsonWyattWorldwide.This forum, which brought together

government executives and federal human capital professionals

from a range of federal departments and agencies, featured presentations

by James Perry, chancellors professor in the School of Public and Environmental

Affairs at Indiana University-Bloomington;Toni Dawsey, assistant

administrator for human capital management at the National

Aeronautics and Space Administration (NASA); and Colleen Kelley,

president of the NationalTreasury Employees Union.The seminar was

held because of growing government interest in understanding how to

improve individual employee productivity under General Schedule operating

rules and in light of recent setbacks in implementing pay forperformance in the Departments of Defense and Homeland

Security.

Public-Service Motivation

The seminar began with a discussion of the ways

public-sector employment differs from that in the private

sector and how federal agencies can capitalize on job

candidates interest in public service (especially that of

first-time job seekers) when recruiting and hiring.

Working in the public sector is different than working

in industry, and there are ways to leverage that to advantage

in public-sector recruitment practices, noted James

Perry, who has spent his professional life investigating

what motivates people to pursue careers in the public

sector and who has done extensive research on the public-

service motivation of job seekers and holders in the

United States and other countries.

He said studies show that the work motivations of

public employees are based on a different set of values

than one finds in industry or even the nonprofit sector,

adding that understanding these motivations and incorporating

them into federal recruitment and hiring

processes is critical in attracting a new generation of

workers to public service. Moreover, he said federal

agencies must make better use of employees public-service

motivations to stimulate good job performance and

employee engagement once individuals are actually on

the job.

Perry argued that as government agencies brace for

a retirement tsunami in the next few years and gear up

recruitment and hiring efforts to deal with it, they must

do a better job of appealing to job candidates sense of

public service and to other intrinsic motivatorssuch

as altruism, the desire to make a difference, and interest

in giving back to ones community and country.This is

how you attract highly talented,motivated employees to

careers in the federal government, said Perry.

As part of such efforts, agencies need to gauge the

suitability of individuals backgrounds and interests for

the agency to which they apply, said Perry.While faceto-

face interviews are critical, so too is understanding a

job candidates past activities that reflect public-service

motivation. For example, volunteering in the community,

giving blood, or helping the poor indicate otherdirected

behaviors that show an inclination to

public-sector service, he said.They also suggest that a

persons motivation to seek federal-sector employment is

a desire to meaningfully contribute to society, not simply

a desire for job security.

Perry said federal managers need to develop a robust

profile of the ideal public-sector employee. For example,

Government employees are more likely to

volunteer to do civic things than their counterparts in

the private sector, he said. They may also have a

propensity to blow the whistle on illegal or unethical

behaviors in organizations. These character traits and

others need to be fleshed out as part of the federal recruiting

process.

Previewing the nature of public-sector jobs for candidates

is also important, said Perry, because it helps them

understand the nature of an agencys mission and work

before they are hired. Realistic previews promote realistic

post-hiring expectations.They can also facilitate the

rapid engagement of new hires, shorten the time required

to make them fully productive employees, and

help them establish a strong, compelling connection between

their everyday job and the overall mission and

goals of their organization.

Designing an agencys recruitment and hiring

processes to adequately screen and vet job candidates for

public-sector jobs can be costly, said Perry, but these costs

are recouped when the processes reduce downstream rehiring

and retraining expenses and help ensure better job

fit, faster employee engagement, and better productivity.

Performance Metrics

Perry next suggested that agencies incorporate public-

service behaviors and values as performance metrics

in their performance management systems. For example,

public-service values such as concern for the public

welfare, stewardship of public resources, and

responsiveness to taxpayers could all be used to assess

individual job performance against agency goals and promote

desired employee job behaviors and personal alignment

with the organizational mission, according to Perry.

Such metrics also can be used to forge strong personal

bonds between public-sector employees and the organizations

mission, especially when employees are given

a hand in creating the performance metrics by which

their work is judged.Employee participation in the appraisal process,both through providing input into what is

assessed and providing self-assessment of ones performance,

sends important signals about social belonging

and identity and affirms ones perceptions of being a

member of a group that has shared values, said Perry.

Pay for Performance

In criticism of current efforts to promote a pay-forperformance

culture in federal agencies today, Perry said

he feels its important to design compensation systems to

emphasize long-term job attractiveness to employees and

to avoid performance-related pay that crowds out intrinsic

motivations associated with public service and

valuing the work itself.He noted that even private-sector

research indicates that pay for performance doesnt always

yield desired outcomes (improved performance) and

that in the public-service arena, it can actually be detrimental

to employee job commitment and motivation.

Paying people on the basis of short-term job performance

can be a disincentive to some public-sector

employees because they arent drawn to public-sector

jobs for the paycheck, Perry argued. Instead, their motivation

is serving the public good or making a difference

in the lives of othersnot competing with coworkers

for rewards based on external motivators.There is firm

evidence that many people who seek jobs in the public

sector are motivated by so-called other-directed behavior,

he said, not by monetary gain.

Perry noted that in the public sector the subject of

pay is important, but that offering public-sector salaries

that are competitive with the private sector is more important

than imposing external work values (and variable

rewards) on individuals who are, in many cases, driven at

work by internal motivations and values. Lets face it,

were not paying enough right now to attract the best

and brightest to government.Thus, making pay contingent

on short-term performance may not be as important

to high performance as ensuring that general pay

levels for government jobs are roughly comparable to

whats available in the private sector.

Social Significance

Still another step public-sector leaders and managers

can take to leverage the public-service motivation of

public-sector employees on the job is to increase the perceived

social significance of public-sector work, according

to Perry. He said that field research shows that

stressing job significance and non-task-related values

such as allegiance, teamwork, professionalism, and determination

can be powerful motivators to many who work

in the public sector. For this reason, he said, more and

more organizations are paying attention to the importance

of incorporating pro-social or principle-based

behaviors and values into the design of performance appraisal

systems.

The U.S. Marine Corps, for example, uses a system

of performance ratings (fitness reports) that includes not

only technical proficiency but also measures of personal

conduct.A study of government employees meanwhile

shows that managers in high-performing work units

often develop performance appraisals that measure not

only personal goals, but alsogoals of principle centered

on attributes such as honesty, teamwork, commitment

to the customer, and being a good steward of resources.

Still another studythis one of teachersfound that

they are largely motivated by their ability to see and

know they are responsible for improvements in student

performance and working collaboratively with peers.

Perry told attendees that an agency can promote the

social significance of public-sector work in many ways,

such as embedding discussion of public-sector values

into formal job training, new employee orientation,

mentoring, and in-processing programs and activities.

Top agency leadersthrough their actions and words

can create a clear line of sight from the top of the organization

down to the work unit level by emphasizing how

the work of individual employees impacts overall agency

and mission accomplishment.

First-Line Supervisors

First-line supervisors can also help communicate the

significance of public-sector work to employees and help

rank-and-file employees feel their work contributes to

the overarching mission and goals of their organization,

said Perry.The frontline supervisor plays a critical translation

role in interpreting individual employee motivations

and helping align individual employees with

larger-gauge team, departmental, and mission goals, he

said. Supervisors also play important roles in administering

informal rewards to employees that reinforce specific

job behaviors.

Notwithstanding that, Perry conceded, in many

cases, federal managers lack the necessary communication,

managerial, and people skills to help employees relate

to and align themselves with larger agency goals and

objectives. Moreover,Public-service jobs often are notstructured in ways that allow employees to see the prosocial

impact of their work. For both reasons,Perry said

public-sector jobs should be structured such that employees

can see the downstream benefits of their work.

To this end, agency leaders should give employees the

opportunity to provide input into public policy development

and implementation. Identifying the beneficiaries

of employees jobs (their stakeholders, customers,

and service recipients), creating opportunities for direct

contact between employees and beneficiaries, and providing

clear channels for service beneficiary feedback all

demonstrate these benefits.

Early Engagement

Perry argued that, if done right, socializing new employees

to an agencys culture and missionthrough the

actions of supervisors, training, and other activitiescan

benefit the agency by fostering tight employee alignment

with agency goals and mission.The best way is to

leverage a new employees natural desires to fit into an

organization when they first come on board,he said.Recent

studies of organizational socialization suggest that

socialization begins within a short period of time of

joining an organization, as new members are frequently

very eager to learn appropriate behaviors and to fit in.

Perrys other suggestions for capitalizing on publicservice

motivation during the recruitment and hiring

process include developing work systems and processes

that enhance employee self-determination and encouraging

employee input into goal settingboth of which

encourage personal empowerment and job ownership.

Research on goal setting has increasingly emphasized

that in complex settings, employee input into setting

goals not only encourages workers to find more effective

strategies [to do their jobs] but may also energize behavior

and increase employees perceptions that they can

effectively accomplish their goals.

Perrys research on how public-sector managers can

better leverage public-service motivation in employees

will soon be published in a book, Motivation in Public

Management: The Call of Public Service. The book is

coedited by Annie Hondeghem from Katholieke Universiteit,

Leuven, Belgium, and is scheduled for publication

in May 2008 by Oxford University Press. It will

outline specific tactics and strategies that government

managers can use to make interest in public service a

centerpiece of their recruitment, retention, and human

resource management activities.

NASA Employee Motivation

Like Perry,Toni Dawsey, assistant administrator for

human capital management and chief human capital officer

at NASA, also had employee public-service motivation

on her mind as she spoke to seminar attendees.

Dawseys job at NASA is to help the agency transform

itself for new mission challenges that lie just ahead, including

the retirement of the space shuttle in 2010, completion

of the International Space Station, and rollout of

NASAs Constellation program,which will develop new

space vehicles to explore the Moon, Mars, and beyond.

Addressing all three challenges involves a huge mission

shift for NASAfrom its current focus on operations

(shuttle launches and missions) to one on research

and development to implement the Constellation program.

The shift depends largely on NASA employees,

whose prized technical, scientific, and engineering skills

will be critical to all three endeavors.

In the next few years,NASA must retain much of its

in-house technical talent to safely execute the remaining

shuttle missions.At the same time, it must begin to transition

certain shuttle program employees into research

and development jobs associated with the Constellation

program, recruit more critical-skill workers to fill jobs as

part of future Constellation flight operations, and manage

targeted attrition efforts across the organization

all this without impairing operations or lowering

employee morale.

A team of officials and representatives from various

NASA centers of operation is now mapping the skills

and competencies of the shuttle workforce to migrate

shuttle program employees to Constellation work,

phased to correspond to key milestones in all of NASAs

current activities, according to Dawsey.Their work has

enormous implications for NASAs future mission capability,

she said.

As the agencys mission focus shifts,Dawsey wants to

keep employee morale and engagement up, in part because

employees face job uncertainty and relocation possibilities

in some cases and the need for job retraining in

others. High workforce morale has always been a hallmark

of the NASA work culture,Dawsey said.Thus, she

wants to ensure morale and engagement are maintained

in a time of critical agency mission transition.

Staying in Touch

NASA is using employee surveys and intensive supervisor-

employee communications to keep employeesinformed about changing mission and job requirements,

to find out what people find meaningful in their work,

and to continuously monitor employee concerns during

the transition.The agency is also offering special job

details and back-to-school opportunities to many NASA

line employees so they can update their skills in key technical,

scientific, and engineering areas.

At the same time, NASA has taken steps to

strengthen its technical and leadership depth. It has developed

an organization-wide approach to leadership

development to support long-term succession planning

and executive development to create a prolific new leadership

pipeline to serve the agencys mission needs far

into the future.The initiative involves systematic workforce

planning and analysis, career path setting, formal

agency-wide leadership development programs, formal

and informal coaching and mentoring programs, and

leadership training.

At the core of NASAs leadership development and

workforce reshaping activities is the development of

strong career paths. Dawsey told attendees that NASAs

efforts to set career paths are intended to

assist managers and supervisors in developing talent

within the agency and recruiting new talent to

meet future mission needs;

support the long-range goal of facilitating greater

movement of employees across NASAs various

centers and different scientific, technical, and engineering

disciplines as mission needs dictate; and

help employees broaden and strengthen their skills

to prepare for potential new work assignments and

increasingly higher levels of responsibility.

By setting career paths, developing leaders, coaching,

and other activities, many employees will be prepared

to easily transition into new positions when new

Constellation systems development work comes online,

according to Dawsey.

Aggressive Recruiting

Workforce reshaping efforts are also taking place on

the recruitment front. Dawsey told seminar attendees

that the agency is working hard to attract a new generation

of employees and take advantage of strong public

interest in NASA as an exciting place to work.We have

hundreds of applications for every science and technology

job we have, she said.

To help it vet and recruit the best external job candidates

for new and future jobs, NASA is using special

hiring flexibilities approved by Congress.These flexibilities

include offering enhanced recruitment, relocation,

and retention bonuses to critical-skills workers, making

expanded use of term appointments, and offering enhanced

travel and annual leave benefits to new hires.All

these tools are considered vital to filling many missioncritical

NASA jobs.

The agency is also vigorously recruiting students.

NASAs ten centers are using programs such as the Student

Employment Program and Federal Career Intern

Program to recruit new hires into the agency. The

agency also has cooperative education (co-op) programs

in place at many universities and, in many cases, is reaching

out to underrepresented population groups to find

appropriate job candidates for new NASA jobs.

As NASA transforms itself to prepare for an exciting

array of future space missions, the agencys concern with

keeping employees motivated is evident in the approach

it is taking to restructuring efforts and to reshaping the

makeup of its workforce. Dawsey said that keeping employees

informed and helping people prepare for new

job and challenges (in some cases, to transition out of

the agency) are key to ensuring that the agency is able to

fulfill its public mission in the years ahead.

Touching the Mission

Is Dawsey worried about NASA retaining (or acquiring)

the talent it needs to achieve an ambitious

agenda of future space missions?To some extent perhaps,

but she quickly adds:NASA employees are among the

most committed in government largely because the

work of the agency is so public and high profile, and because

agency employees have so many individual ways

they can personally touch the mission of the agency

everyday on the job.

Dawseys words are backed up by recent hard numbers.

NASA recently ranked fourth on the 2007 Best

Places toWork in the Federal Government survey, conducted

by the Partnership for Public Service (PPS) in conjunction

withAmerican Universitys Institute for the Study

of Public Policy Implementation (ISPPI.) The agency won

especially high marks from PPS and ISPPI for

fostering teamwork on the job (second of twentynine

agencies surveyed),

offering employees strong training and development

opportunities (second), supporting diversity (second),

offering performance-based rewards and advancement

(second),

promoting work/life balance (fourth),

displaying effective leadership (second), and

providing workers with a good match between

employee skills and organizational mission (fourth).

Despite the employees giving the agency high

marks as a place to work, Dawsey said that she and her

human capital colleagues arent resting on their laurels.

She said the agency cant afford to be complacent about

workforce planning needs today or in the future.Too

much is at stake. She and her human capital colleagues

remain focused on working with the agencys top leadership

to determine NASAs human capital requirements

far into the future; attract (and retain) the best scientific,

engineering, and technical talent to work in the agency;

and build on NASAs strong mission legacy of the last

forty yearsone of which she said all Americans are

proud.

NASA is filled with highly educated, dedicated

employees at all levels who love what they do and are

inspired by the challenges and exciting environment,

said Dawsey.Our challenge today is to align our workforce

with our new mission, to strengthen the technical

and leadership excellence of our employees, and to reshape

our workforce to better serve future mission requirements.

Union Perspective

The last speaker to deliver remarks at the seminar

was Colleen Kelley, president of the National Treasury

Employees Union. Kelley expressed admiration for the

way NASA is keeping employees motivated and engaged

at work during a time of tremendous mission change at

the agency. She went on to say, however, that not all federal

agenciesor managersare doing as good a job of

engaging and motivating employees, to the detriment of

employee morale and productivity. Many federal employees

today dont feel valued, she said.In fact, a lot of

them feel theyre treated like widgets in their organizations.

This is a shame, Kelley added, because federal

employees want to see top performers rewarded and also

want to see issues of poor performance addressed. But

this isnt happening, she says.

Available Rewards

Kelley noted many federal agencies dont use the full

complement of General Schedule reward and incentive

mechanisms available to them. There are many things

agencies can do to recognize and reward top performers.

For example, they can make greater use of Quality Step

Increases (QSIs), cash bonuses, repayment of student

loans, time-off awards, suggestion awards, and other

things. The problem is few managers know these reward

and incentive tools exist.And if they do, they get

little support or training in how to apply them with their

people.Kelley added that many agencies also fail to fully

fund award programs or to make them a significant part

of the employee evaluation process.

Reward Inconsistency

Kelley also said that when it comes to rewarding

frontline employees for superlative job performance,

consistency is lacking across agencies.It all depends on

the individual agency and manager, she said. Some

agencies have award ceremonies where they recognize

employees with QSIs or Commissioner Awards.These

kinds of awards ceremonies get a lot of visibility within

the agency, and are very much respected by employees.

In other cases, however, agencies give awards to

management officials and executives, but not to frontline

employees. Or they give people awards in secret or

without sufficiently publicizing them to all employees in

the agency.When awards are given to people in secret,

whether intentionally or because of a lack of publicity, it

sends the signal that the giving of the awards isnt really

valued by the manager or agency. It also sends the message

to employees that the agency doesnt really want the

general employee population to know what it takes to

excel in that agency.

Kelley cited examples of two federal agencies where

she said performance standards for awards arent explicitly

communicated to employees or the agencys compensation

system and performance management system

have been disconnected from one another. In both instances,

it has led to problems with employee morale and

job satisfaction and in one case to a lawsuit charging job

discrimination.

Authority, Standards, and Creativity

Kelley noted that in too many cases today, federal

managers and supervisors dont have real authority to

use money for employee rewards, and, in other cases, rewards are given to people without being tied directly to

clear, formal job requirements and performance criteria

that everyone in an organization can understand. She

emphasized that agencies do themselves a disservice

when they fail to communicate clear performance standards

to employees and to acknowledge employee contributions

on the job.Managers should be proud to give

awards to top performing employees [because] it sends a

very positive message to all employees about whats valued

on the job.

Kelley also said federal managers should exercise

more creativity in giving employee awards.This would

help bolster employee productivity in many agencies.

Agencies could create more opportunities for employees

to be detailed to new or different jobs, to higher

grade jobs, or to jobs that make specific use of an employees

talents, she said. Such awards would do a lot for

morale and employee motivation and help with individual

career planning.However, such stretch assignments

are rare in government, she said.

Conclusions

On the basis of the speakers seminar remarks, we

conclude the following:

Federal agencies can leverage existing employee rewards

and incentives more effectively and creatively

than they are now. In some cases,more effective

management training is required to fully acquaint

line managers with available reward and recognition

options and with the effective range of managerial

discretion in using these performance tools.

Agencies can be more creative in their use of nonmonetary

rewardssuch as trainingto provide

incentives to employees and give people practical

career development options. NASA is using employee

training and leadership development, not

only as tools to reshape its workforce, but also to

provide incentives and align employees with future

mission goals and priorities.

Agencies must intentionally include public-service

values and motivations into the screening and hiring

of future job applicants. Doing so is likely to

attract a highly motivated and prequalified pool of

job candidates to federal service in the years ahead,

which will be critical in replacing aging baby

boomers as they retire in large numbers.

As agencies hire new employees, they can do more

to incorporate public-service values and principles

into new employee orientation and in-processing

programs, training programs, and formal and informal

coaching of employeesat all levels.As James

Perry pointed out, such socialization activities

and the values and behaviors they reinforce in new

hirescan alter the extent to which they bond and

identify with the goals and mission of their agency

from the moment they walk in the door. Such efforts

also serve to quickly captivate new hires and

make them effective and engaged employees.

Top government leaders should create a clear line of

sight between the mission of their organization and

the roles individual employees play in helping the

agency achieve it.This engages and motivates employees

to perform because they see how their

everyday jobs relate to the organizations overall mission.

Careful and deliberate leadership communication

with employees can dramatically impact the

degree of employee engagement with mission goals.

Finally, first-line managers and supervisors can motivate

and engage their subordinates.They serve as

a vital link between frontline employees and overall

mission goals. In large bureaucracies, its very

easy for average employees to feel their contributions

to the organization dont make much of a

difference, especially if their managers dont work

to overcome such perceptions. For that reason,

first-line supervisors play a crucial role in bonding

individual employees with the goals, values, and

ideals of an agency or department. First-line supervisors

not only influence how employees view

their jobs and identify with the organization, but

also reinforce the social significance of public-sector

workthe ways that conscientious federal

workers contribute to the smooth functioning of

our government and to the effective administration

and implementation of our laws, statutes, and

public regulations.

The General Schedule will be around for the foreseeable

future.The insights offered by Perry,Dawsey, and

Kelley can be used in better managing federal workers,

providing them crucial (often nonmonetary) incentives,

and helping them connect and identify with the goals

of their organizations. Public-sector employment differs

from that in the private sector and calls for management

and motivational practices that reflect that distinction.

Recruiting and Engaging the Federal Workforce

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