Excellent Sales Coaching Leads to Big Gains

A new sales coaching strategy improves the performance and sales results of internal associates.

The following story was shared by Ben Alcid, vice president of field development and advanced markets at MetLife, and Melanie Dumas, MetLife's director of field development.

Client

MetLife Annuity Product Wholesaling

Opportunity

MetLife sought to enhance selling behaviors and increase business revenue, top-line growth, and shareholder value.

Diagnosis

Annuity Product Wholesaling, a group within