Design for Attitude

Emphasizing the role of attitude when designing and developing training can spell the difference between success and failure.

Thanks to Benjamin Bloom, we have a way to talk about the competencies our learning programs seek to develop:

• Knowledge—the information you need to master a new skill
• Skills—the activities that show you can perform the competency
• Attitude—the passion, motivation, and confidence you bring to the competency.

Using that model yields the following insight