Self-Management’s Success at Morning Star

Morning Star educates colleagues about the company's unique philosophy of self-management on which its mission, principles, and culture are built.

Morning Star is a tomato processor located in the Central Valley of California. It operates three factories that produce tomato products for a global market. The company has no particular brand awareness among consumers since it sells its products to myriad remanufacturers (think Heinz and Campbell's) that make ketchups, soups, salad dressing