Honda’s Latest Model: Training That Drives Lifetime Customer Loyalty

To help strengthen—and deepen—customer relationships, Honda overhauled its training with the help of iPads and DiSC.

Keeping customers coming back for more is a mark of any successful business. In the automotive industry, where brand devotion can be erratic, customer loyalty is especially important. Today's car manufacturers are driven more than ever to retain customers, and the smartest industry players know that customer satisfaction does not equal customer loyalty.

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