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Getting Results: Aligning Learning's Goals With Business Performance
Monday, April 09, 2012
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by
Lorrie Lykins
A new ASTD/i4cp report examines the ways in which high-performing organizations approach the evaluation of learning and link that measurement to overall business performance measures.
Learning and development is critical to an organization's overall success, but practitioners know all too well that it is often difficult to demonstrate just how critical it is. Making connections between the learning strategy and business results is an endeavor that requires complete understanding of business goals and strategies. But as key as gaining this understanding is in terms of achieving alignment, so too is the importance of improving the effectiveness of the learning function.
A recent collaborative research project conducted by ASTD and the Institute for Corporate Productivity (i4cp), Developing Results: Aligning Learning's Goals and Outcomes with Business Performance Measures, examined the ways in which high-performing organizations approach the evaluation of learning and link that measurement to overall business performance measures. The study found that less than half of the organizations surveyed reported that their learning function is highly effective in achieving learning goals. And in terms of achieving organizational goals, only 38 percent reported that their learning function is highly effective; less than one-quarter reported that their organization is very good at evaluating the learning function in the first place.
The study found that while there are indeed challenges in measuring and demonstrating effectiveness of learning programs, a strong correlation exists between goal alignment and market performance, as well as a strong correlation between alignment and a learning function that is effective at meeting its own goals and the organization's goals.
Sixty-one percent of learning professionals reported that they believe alignment of learning and business goals is critical, but only 27 percent believe that their business leaders agree. Although that disparity in the importance placed on goal alignment between learning professionals and business leaders is marked, there's reason for optimism. High-performing organizations are far more confident in not only their learning functions' ability to meet learning and organizational goals, but their companies' ability to measure learning's effectiveness as well.
Assurance that learning programs are clearly achieving their goals can seem like an impossible task, but it is one that must be tackled. What takes place in the learning function must be able to be tied to the business strategy, which requires that learning professionals be as astute about business as they are about learning, and be able to measure the ways it affects business outcomes. Developing Results examines how to approach this such as developing the learning strategy, measuring learning's effect on results, and maintaining and measuring alignment.
Getting Results: Aligning Learning's Goals With Business Performance
Lorrie Lykins
2012-04-09