A new survey shows that although most organizations (68 percent) have employees who are using social media to reach external audiences, such as customers or potential employees, 73 percent of employers do not provide social media training to employees.
“The survey data show a disconnect in that most organizations use social media to reach audiences, yet few train employees to effectively do so,” says Mark Schmit, vice president of research at the Society for Human Resource Management (SHRM).
Perhaps, due to the lack of training, most human resource professionals report social media to be “somewhat effective” as opposed to “effective” or “very effective”—a notable percentage are neutral about its effectiveness.
SHRM polled 532 randomly selected HR professionals from its membership. The survey is the third in a series that examines the use of social media in the workplace.
The groups of employees who are most engaged in social media to reach external audiences or customers: