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The Amazing Era of Self-Service Learning Premium Content

Thursday, December 01, 2011 - by Pat McLagan

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The learning professional's role in self-service learning is to help learners make learning more effective, efficient, productive, innovative, and fun.

This is the era of self-service. We pump our own gas, file our own taxes online, tally and bag our own groceries, and do our own bank transactions. At work we do our own word processing and correspondence, plan our own travel, and create our own boarding passes. These are recent self-managed processes that, for better or worse, save time and money and enable us to customize for our situation and needs.

The self-service era extends to workplace learning and performance, too. The ubiquity and variety of learning resources available without professional filtering by learning and organization development professionals, librarians, or experts has opened a global idea and expertise candy shop for anyone with a need, question, problem, or dream. Looking for information or people with expertise? Google it. Need a reference book, or article? Download it in 30 seconds to your Kindle, iPad, or smartphone. Want more personal instruction about something? Go to the website of the company, association, or thought leader that deals with the problem area and access a podcast or find a specialist. Think there might be a learning game for your mobile device? Go to an app store. If that doesnt do it, Ask Jeeves.

Self-service learning is not something we have to tell people to dothey are already there. In fact, people everywhere have been managing their own learning since the beginning of time. Some of that learning is accidentalwe learn from mistakes, through accidents, or by surprise when we are focusing on something else. And some of that learning is intentionalplanned and focused on helping us achieve a dream, solve a problem, or reach a goal.

In this article, I will focus on intentional self-service learning because it can be better, more productive, more fulfilling, more cost-effective, and more fun. Beyond this, I will focus on intentional, self-managed learning because

  • we know from research that most learning is managed by the learner, not someone else
  • the tools and resources for self-managed learning are multiplying and proliferating
  • even though self-managed learning is the main way people learn, it is often unconscious and, therefore, not as efficient and productive as it could be
  • it is a great frontier for focus by professional learning facilitators who want to significantly increase and accelerate the return on learning investments.

How adults learn

What we know from experience and research is this: even when we provide extraordinary professionally managed training and education, other-led experiences are only a tiny portion of any individuals learning portfolio. Allen Tough, an amazing source of insight about how adults learn, conducted the original research on this.

According to the conclusions in his 1971 landmark book, The Adults Learning Projects, 70 percent of an individuals intentional learning is solely self-managed. For 20 percent, informal helpers (for example, managers, mentors, co-workers, friends, and the retail clerk) significantly shape a learners direction. Only about 5 percent of all adult learning is managed by learning professionals, and the remaining 5 percent is managed by other means such as self-paced learning materials. The amount of conscious learning that is managed by professionals is probably less today, and the amount that is guided by the individual or untrained helpers is probably greater.

Even though the vast majority of an adults learning is self-managed, the focus at work primarily has been on learning that is orchestrated by the learning professional. But there is a vast new frontierWhat if we could get inside that 70 percent or more of learning that people manage themselves? What if we could, with little investment, ramp up the impact and precision of self-directed learning? Toughs and others early investigations into self-directed learning are consistent with the conclusions of my own studies.

There are important areas where self-managed learning breaks down. People have trouble, for example, clarifying what they want to learn. They dont always use the best resources. Their information-processing skills can be improved. They dont really know what the process is to develop a new skill or to rise above an outmoded attitude, belief, or value. People run into plateaus and obstacles and get discouraged or quit. They dont always use third-party help in the best possible way. And learners dont declare victory when they have achieved a learning goal; rather, they blur one learning project into another as one learning project fades and others begin.

If we could help learners manage their learning, I speculate that there would be as much as a 500 percent increase in benefits due to clearer intentions, selection of better resources, better information processing and concentration, more focused learning, greater learning transfer, and ultimately better results. Also, the more we know about that learner-led dynamic, the better we can support itboth as learning professionals and informal helpers.

Six phases of the learning process

What happens when learners realize that they want to learn something? They may not call it learning, but instead express their need as a statement that begins with I want to get better at, I want to get ready to, I want to know more about, or I want to be able to.

As soon as this need emergesin whatever formthe learner moves out of the comfort zone of daily life and becomes conscious, energized, and perhaps somewhat ego-threatened or incompetent. There is a question, a need, an imperfection. A potential learning journey opens up, which must pass through these phases:

1. State a starting-point visionan end state to achieve.

2. Find resources.

3. Process the information.

4. Turn information into learning.

5. Turn learning into action.

6. Turn action into results.

State a starting-point vision

The intentional learning journey starts with a conscious need. This awakens energy in the learner. Whatever its source, the important outcome of this phase is some kind of vision of a future that is different from today. The learner imaginatively steps into a desired future and envisions how it will be different in action and results.

However, many people start with visions that are too broad or too reactive to problems (for example, I want to be a better communicator or I want to show the boss that I am really competent). The conscious and skilled learner recognizes the need to go beyond these platitudes and explores and shapes a vision powerful enough to motivate the learning work that lies ahead.

At this stage, learning professionals and informal helpers can help learners both shape their vision and feel excited about the personal and larger benefit of pursuing it. If there are connections to a larger organizational or social vision, this is a good time for professional helpers to assist in creating that link.

Find resources

In the search for the best resources, learners must recognize and move beyond biases that may narrow their chances for success. For example, learning style preferences may steer them toward some resources and away from others that may be better for realizing their vision. Or learners may reach out to the most accessible or familiar information sources rather than casting a broader net to find the best for their needs. Internet searches also are tainted because they are stacked in favor of resources that pay for ranking position. Learners have to sometimes take extra time to expand their scan and verify the quality of the information and support they will rely on to achieve their goals.

Thus, learners need to have basic resource scanning skills. Here are helpful rules for learners:

  • Know your thinking/learning style and how it supports and biases you. For example, conceptual people might prefer reading books and articles, while an action-focused person might want to talk with others who know how to do what it is he wants to learn. Gravitate toward what will make your learning easierbut also be open to new sources.
  • Be careful about grabbing the first resource you find. Be open to reaching beyond your comfort zone to access people, interactive and web-based media, social media sources, print, games, and so on.
  • Watch the credibility of your learning resources. Dont assume that because one person or example says how you should do something, thats the way you should do it. Be discriminating.
  • Professionals and helpers can assist with this process by screening resources, helping with search strategies, and encouraging stretch beyond biases.

Process the information

In this stage, learners and information resources meet. Learners attend a class, participate in a webinar, read a book, delve into a case study, or enter a programmed learning experience. However, their attention may wander as their concentration shifts to the work that isnt finished or family matters. In addition, the learners may not have consciously developed the best techniques for the resource: they multitask during a webinar; start to read the book from front to back; or participate in an experiment and try to select the right answer rather than asking what if and learning from what happens when they deliberately select the wrong option. They may enter a dialogue and try to win rather than explore.

Every kind of learning resource requires different processing strategies from people who want to truly mine them for learning. However, few people realize that they need to play the learning resources to optimize their learning. This is a skill that the conscious and competent learner develops and refines throughout life.

Related to this is another information-processing capability: concentration. We cannot own what we do not process. In our age of distraction, it is easy to blame our memories for not delivering results. However, for intentional learning to matter, it has to enter our awareness. Competent learners are vigilant about their concentration and know how to focus attention by creating learning questions and reconnecting with their longer term vision.

The implication for informal helpers and learning professionals is clear: help learners use the resources to optimize learning. This means helping them break the need to get the right answer, capture all the notes, or read the book or article from front to back. Learners must interact as partners with their learning resources by asking questions, exploring alternatives, and challenging conclusions.

Turn information into learning

Lets assume that the learner has allowed some new information in. There are four possible ways that information becomes imbedded for potential use and is, thus, learned.

New knowledge. When we internalize new data, concepts, and models, we can pull them from memory whenever the situation requires it. The ability to internalize and remember is important for achieving this learning outcome. Learners can test the acquisition of this level of learning with knowledge tests and by working on problems where such knowledge will be useful.

New or enhanced skills. As a result of exposure to and the processing of new information, learners may want to hone a new way of thinking, acting, or responding. To internalize and develop a skill, learners need to practice it, refine it, be able to deal with it and move beyond plateaus, and self-motivate long enough to become proficient. The effective learner is able to manage this skill-development process through the inevitable peaks and valleys.

A shift in values, beliefs, and intentions. As a result of their exposure to new information and experiences, learners may realize that their worldview is deficient or needs to be modified. They may realize, for example, that they used to think competitively but now see that they have to be more inclusive and collaborative. It is not easy to make an affective shift, but the aware and competent learner recognizes when this is an important learning outcome and uses self-assessment, self-reward, and self-behavior modification methods to ensure that the new mindset becomes ubiquitous.

A creative outcome. Finally, new and creative ideas and solutions are a frequent learning result. The most competent learners consciously look for new connections. They may use deliberate creativity-evoking techniques while processing informationsuch as asking, What if I tried this technique in a completely different setting? When learners think this way, they become true co-designers of the learning experience.

Astute and committed professionals and informal helpers realize that these four kinds of learning outcomes are possible, and they know how to support the different processes associated with each. Anyone designing a formal learning or training experience should state their objectives in each of these four categories because it unleashes a broader array of design and support options.

Turn learning into action

Learning is an extremely personal experience even though it may involve significant social support. Any individual can move through Phases 1-4 and yet, while learning, not use what hes learned. This is because the larger environment in which he lives and works inevitably presents barriers and challenges that can make it difficult to put new capabilities into action.

Imagine that learners have in fact internalized new knowledge, are capable of using a new skill, have adopted a new way of thinking, or have identified something creative and exciting to do. They now have to turn learning into action, but the environment may not be ready for new behaviors because their personal changes may disturb existing patterns.

Competent learners anticipate some of this and help prepare others for the changes they will bring into the larger system. They talk with key people about their learning goals before starting their journey. Competent learners also may help change some of the processes and systems around themexpanding the benefits of their learning project to the larger system. Learners who are astute systems thinkers have an advantage in this and the next phase. Included in this merging of personal and contextual change is the realization that there will be prickly times due to pushback, failures, or trial and error. Tolerance for this is a key success factor in this phase.

Learning professionals and informal helpers must assist learners to re-enter the environment where they will use the learning. Support changes in others who can bolster or hinder new behaviors. If you are in a position to re-engineer processes, structures, or systems, do so. Provide air cover for trial and error and the inevitable bumps and grinds that accompany change processes.

Turn action into results

At this point in the learning process, the learner runs headlong into all of the system and organization design factors that mediate between what she does and how it benefits the organization. It is possible that the learner has found great information, processed it well, turned it into personal learning, and also changed how things work on the ground. Yet the resultsfinancial, customer, process improvements, and cost savingshave not emerged.

Obviously, as the impact moves from personal vision to systemic results (Phases 1-6), the overall power of the individual diminishes. However, the individuals role still is vital because a small group of motivated people can change the course of events. Thus, there is a continuum to manage: the environment is under my control versus the environment is way beyond my control.

When an individual faces this crossroads, she must decide whether to go it alone or expand action to changing the surrounding system (Phase 5). When the desired results do or do not occur, the astute learner takes actioneither to celebrate and help imbed the changes that have brought on success or to explore what else needs to happen for important results to occur.

At this point, the process cycles back to Phase 1, and the magic of the learning process takes a new intentional direction.

Implications for formal and informal learning support

While learning is fundamentally a personal process and is ultimately self-managed, it also is influenced by powerful social factors and supported to some degree in all phases by others (see table on page 40). Given this, I propose three hypotheses:

  • If learners can be educated and supported to take charge of their learning, learning will expand.
  • If the people around the learner in their natural environment can recognize the learning phases and facilitate learning to the next phase, then the learning and results will expand.
  • If the organizations professional HR or training and development function takes responsibility for helping individuals become more conscious of and develop their learning proficiency and for better preparing informal helpers (managers, mentors, and co-workers), then the impact of all intentional learning will exponentially expandwith major cost-benefit returns for the organization and society.

The teaching and training part of the learning and development field has expanded and become much more sophisticated over the yearsthere are better designs for formal learning and a proliferation of designed learning resources and experiences. However, there has been little ongoing attention to influencing the quality of the learners processes and awareness or to helping informal helpers do a better job to support the six learning phases.

As Tough observed in a 2003 interview, much of the focus continues to be on education rather than learning:

Theres a danger in educators trying to help out as an educator, taking control of the process. I dont mean that educators should keep their hands off this process totally. I dont take this position, but I would like to see educators recognizing that theyre not the center of the process. Rather, its the learner and the learning that are the center and the educator fits into that as do a lot of other people and a lot of other resources. Many adult educators do make that transition in their own teaching and it is very exciting when they do that. Some never manage to do it.

Its time to reach into the biggest part of the learning icebergthe self-managed, self-service part. What incredible impact, results, payoffs, and deep satisfaction await if we can unleash what is pent up there.

The Amazing Era of Self-Service Learning

Communities of Practice:   Learning & Development

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Authored By:

  • Pat McLagan
    Pat McLagan has worked with major corporations and government agencies around the world on leadership, change management, and organization design issues.  Her books have been translated into 13 languages and she has received many awards for thought leadership and client impact.  She is founder of McLagan International, Inc. and a new company, GoalStreams, LLC.  Her new book, The Leadership Inferno: Facing the Shadow Side of Power,  will be released in 2012.  Contact:  patmclagan@mclaganint.com.