The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or Google is a significantly daunting paradigm shift for most professionals.
Successful global brands match their core competencies, or what they do best, with what their target customers value and expect, and they do this better tha
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