This book explains how to protect a good idea and win support for it. The authors welcome naysayers, nitpickers, and handwringers into the room during the discussion, because they show you in this book how to respond to the unfair attacks to find success.
Readers learn about the four attack strategies - death by delay, confusion, fear mongering, and character assassination - and how to show respect for all and use simple, clear, and common-sense responses. In essence, it prepares you to fight t
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