Reviewed by Paula KetterChip Heath and Dan Heath, the bestselling authors of Made to Stick, tackled the issue of change in their new book, Switch: How to Change Things When Change is Hard. This is a subject that many authors and subject matter experts have tried to explain and solve, but none have done it more thoroughly as the Heaths. They waste no time explaining that the obstacles of change are not exclusively about behavior or as easy as "People resist change."
In the first chapte
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