Don't Delete the E-Messenger

The financial downturn has predictably led to some hesitation in upfront communication between employers and employees, but the tide of accountability is turning, and executives are innovatively tackling the problem.

Sixty-five percent of companies plan to increase their use of social media in 2010 according to the 2009/2010 Watson Wyatt Communication ROI Study, which surveyed 328 companies around the world.

"The companies that are most effective in their total communications programs a