T+D February 09 //Intelligence//
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Culture Cloud
By Michael Laff
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Organizations struggle to define and capitalize on corporate culture. It’s no small irony that for something considered as vital as corporate culture, few people within an organization can agree on a definition.
The term "corporate culture" sounds hopelessly vague. The American Management Association and the Institute for Corporate Productivity (i4cp) released a report that sought to identify some of the essential in